The document discusses 9 pages to optimize on a blog: 1) Homepage, 2) About Page, 3) Getting Started/Summary Page, 4) Opt-In Pages, 5) Confirmation Pages, 6) Thank You/Download Page, 7) Resource Page, 8) Sales Page, and 9) Top Posts. For each page, it provides guidance on the purpose of the page and recommendations for optimizing the page, such as including calls to action to grow an email list or promote products and services. The overarching recommendation is to clearly communicate value and provide next steps to guide visitors through the customer journey.

1. You Should
Optimize
Nine Pages
on Your Blog and How
WWW.BECOMEABLOGGER.COM
9PAGES

2. WWW.BECOMEABLOGGER.COM
BLOG
HOMEPAGE
Your homepage
is one of your
top visited pages
of your blog
1

3. WWW.BECOMEABLOGGER.COM
BLOG HOMEPAGE
Your homepage
is one of your
top visited pages
of your blog
1
Make it easy for your visitors to
know what your blog is about.
Show a summary of the value you
provide.
Let it be clear how to get more
value by hopping on to your email
list.

4. WWW.BECOMEABLOGGER.COM
Make most of
your “About Page
Opportunity”
2
ABOUT PAGE

5. WWW.BECOMEABLOGGER.COM
Make most of
your “About Page
Opportunity”
2
ABOUT PAGE
Include your personality.
Point to the pain. Make clear what
you want to help your audience
with in your blog.
Provide a solution.
Give them the opportunity for
more by asking them to opt in to
your free resource.It should be the
next logical step.
?

6. WWW.BECOMEABLOGGER.COM
Use this page to provide
very specific guidance to
your visitors and help them
to get the maximum benefit
from your blog.
3
GETTING
STARTED /
SUMMARY
PAGE

7. WWW.BECOMEABLOGGER.COM
Use this page to provide
very specific guidance to
your visitors and help them
to get the maximum benefit
from your blog.
3
GETTING STARTED
/ SUMMARY PAGE
Decide on whether you want to have
a getting started or summary page.
Then, decide on the logical
sequence that you want to take your
visitor through.
Link to any relevant resources
(posts, products, service, etc).
Give visitors the ability to get more
value by opting in.

8. WWW.BECOMEABLOGGER.COM
This page allows you
to collect email
addresses from your
visitors.
4
SQUEEZE /
OPT IN PAGES

9. WWW.BECOMEABLOGGER.COM
This page allows you
to collect email
addresses from your
visitors.
4
SQUEEZE / OPT IN
PAGES
Remove ALL other options from the
page except the one and you can
increase your opt ins significantly.
Tools you can use:
Thrive Themes
LeadPages
SIGN ME UP!

10. WWW.BECOMEABLOGGER.COM
This is the page where those
who have signed up to your
email list are redirected to so
they can confirm their email
addresses
5 CONFIRMATION
PAGE (S)

11. WWW.BECOMEABLOGGER.COM
This is the page where those
who have signed up to your
email list are redirected to so
they can confirm their email
addresses
5
CONFIRMATION
PAGE (S)
As much as possible, avoid using
default templates provided by
email marketing services.
Have a simple page on your blog
with instructions on how to
confirm their email address.
Include a bit of your personality.
There should be ONE focus –
GETTING THEM TO
CONFIRM.

12. WWW.BECOMEABLOGGER.COM
This is the page where
you send your visitors
after confirming their
email address.
6
THANK YOU /
DOWNLOAD
PAGE

13. WWW.BECOMEABLOGGER.COM
This is the page where
you send your visitors
after confirming their
email address.
6
THANK YOU /
DOWNLOAD PAGE
Deliver on your promise. Give them whatever
resource they signed up to get access to.
Give them the opportunity to share the
awesome resource they just received.
Give them the next logical step. Give them
something to do that makes sense.
Some options are a special offer on
your product/service, a post that
makes sense to follow up with,
or even the option to follow you on
social media.

14. WWW.BECOMEABLOGGER.COM
This is where you
share resources that
are relevant to your
audience.
7
RESOURCE
PAGE

15. WWW.BECOMEABLOGGER.COM
This is where you
share resources that
are relevant to your
audience.
7
RESOURCE PAGE
You may include products and services you
recommend or even your own products and
services.
Make it clear what the products and
services are for and how they will
benefit your audience.
Primary goal for this page: To
make sales (affiliate or your own).
Secondary goal (optional): Get email
subscribers by including an opportunity
for visitors to opt in.

16. WWW.BECOMEABLOGGER.COM
Obviously, the goal
for this page is to
make a sale.
8 SALES PAGE

17. WWW.BECOMEABLOGGER.COM
Obviously, the goal
for this page is to
make a sale.
8
SALES PAGE
According to Ray Edwards, the best
sequence to take your visitors through on a
sales page is:
“P” is for PROBLEM
“A” is for AMPLIFY
“S” is for STORY and SOLUTION
“T” is for TRANSFORMATION and
TESTIMONY
“O” is for OFFER
“R” is for RESPONSE

18. WWW.BECOMEABLOGGER.COM
Determine your most
popular posts and
decide to optimize
them.
9
OPTIMIZE
YOUR TOP
POSTS

19. WWW.BECOMEABLOGGER.COM
Determine your most
popular posts and
decide to optimize
them.
9
OPTIMIZE YOUR
TOP POSTS
Use Google Analytics to check what your
top posts are.
What goal can you optimize them for?
10
20
30
40
50
Post 1 Post 2 Post 3
0
Growing your email list.
Making affiliate sales
Promoting your product/service

20. Visit WWW.BECOMEABLOGGER.COM for more details on this.