Lessing-Flynn, the U.S.'s 3rd oldest advertising agency is going through a fundamental shift in how they do business. However, the story and the message are the same. The AdMavericks.com blog is one of the largest Iowa blogs and this growth has happened over the course of ten months. This presentation was built and presented by Josh Fleming, Lessing-Flynn's Interactive Marketing Director. It was first presented at Highlight Midwest Des Moines on Oct 23, 2009.

1. Giving a Facelift to a 100-Year-Old Brand Through Social Media

3. 30 Seconds About Me

4. 30 More Seconds About MeBusiness / Client Experience

5. 2008 Business Realities Demise of traditional media Client budget cuts Interactive opportunities on the rise WTF is social media?

6. So what do you know about Lessing- Flynn?

7. “Don’t hear much” “They’re old” “Don’t hear anything bad” “They’re survivors” “Who?”

9. 102 Years old!

17. How do we tell that story online?

19. Web site – The Internal sell We need a new Web site that: Tells the same story in a new way Emphasizes the professionals who work at Lessing-Flynn

22. Social Media - The Internal Sell

23. Practicing what we preach If we’re going to sell interactive and social media, we have to practice what we preach!

24. Social Media Strategy Generate content that offers strong opinions about marketing in an effort to: Further communications with our clients Reach new business prospects Be a participating voice in the industry Improve brand awareness Increase site traffic

29. Results of Social Media(since launch Jan 2009)

30. Syndication Results of Social Media(since launch Jan 2009)

32. Results of Social Media(since launch Jan 2009) Search Rankings: “Des Moines Ad Agency” 2nd listing after “Super Pages” “Iowa Social Media” 1st and 2nd listings

33. Results of Social Media(since launch Jan 2009) Bottom line “I found you through this blog…” has generated: Ten New Business Meetings Four New PAYING Clients!

34. Web Traffic Results(since launch of social media Jan 2009) Traffic to Web site Site Visits +80% Page Views +33% Time on site +1:24

35. What’s Next? Strategy Foundation Execution Content Development Support Analysis ROI

36. Questions and Discussion