First presented at 2012 EntreFest, in Ames, Iowa

1. The Mobile Marketing Future
Why your brand needs
to be mobile now.
Josh Fleming
@admavericks
@joshfleming

2. What to Expect Today
• Mobile Explosion
• Global Implications
• Mobile Usage
• Types of Mobile Advertising
• Mobile Context is Everything
• Why You Probably Don’t Need an App
• What Your Mobile Site Needs
• The Basics – Getting Started Today

3. Since 2008 Mobile Data Traffic has Ballooned 3000%...

4. …And is Expected to Grow 40 Fold by
2020
Mobile Now Mobile in 2020

5. The Key Word is
“Primary”

6. The Third World is no longer that far away

7. 90% of the world has access to mobile networks
So
basically
everyone
but
Canada

8. 2/3 of Americans get news on a mobile device

9. Mobile web is now more popular than reading:
+ +

10. In just two years mobile ready sites have grown from 150,000 to 3
Million

11. Mobile Tools Offer Choices
Apps/Utilities &
Mobile Mobile Extensions
Location Based Advertising Websites
Services
Mobile Social
QR/2D Media
Barcodes
Video &
Audio
SMS Alerts &
Campaigns

12. “Want to see something
really scary?”

13. Augmented Reality is
No longer a myth

14. Why now?
There are now more mobile devices than televisions and computers combined.
All of these devices combined represent the opportunity to redefine marketing.

15. The Opportunity
Deliver permission based, targeted and easy to use, branded
promotion offers to millions of consumers via their mobile devices.

16. Apps, Acronyms, Gizmos & Gadgets

17. Types of Mobile Advertising

18. Mobile is social
> 30% of Facebook worldwide visits are via mobile
> 40% of Twitter visits are mobile
Source Twitter, Facebook Data MWC 2010

19. Context Is Everything

20. Mobile = Utility

21. Mobile is a lifeline to Livelihood

22. Mobile is a lifeline to Livelihood

23. Mobile is a lifeline to Livelihood
What Might You Be Able to Use
Your Phone For Now?

24. Mobile is a lifeline to Livelihood

25. Why you probably don’t need an app
•Average cost to build an app for one
platform:
•$3,000 - $8000 (X 4)
Average cost to build an app for more
complex or recognized brands:
•50,000 - $150,000 (X 4)
•Update one? Update All!
•Development costs for iPad:
•$12,000 - $150,000
*http://appmuse.com/appmusing/how-much-does-it-cost-to-develop-a-mobile-app/

26. Why a mobile website makes more sense for your Company
•Works on all four platforms
•Average cost to build a mobile site:
•$2,000-$5,000
•Update one version
•Your current Website should work on
iPad – no additional cost

27. Top Five Things All Company Mobile Sites Should Offer
5. Location
•Where are you located?
•How can I stop by?
•A map would be nice
•More than one location?
•List them all
•Know where they are and give them the closest
location

28. Top Five Things All Company Mobile Sites Should Offer
4. Phone Number
•I have a question I need answered
right now.
•How can I contact you?
•Phone number - front and center.
•If I have to dig for it, I might be trying to
recall other businesses that offer the
same things you do.

29. Top Five Things All Company Mobile Sites Should Offer
3. Social Platforms
•Feed me! (Seymour)
•Links/Feed to twitter
•Blog feed
•Facebook page link
•I probably don't have time to fully
engage now, but I'd be interested
in doing it later.
•Let me in by letting me follow,
like and read when I want to.

30. Top Five Things All Company Mobile Sites Should Offer
2. Dealer, Distributor, Tech Support
•Don’t Ignore this Audience!
•I sell your product
•I distribute your product
•I need help fixing your product for a customer
•Trouble shooting questions
•FAQs?
•Video / How To’s

31. Top Five Things All Company Mobile Sites Should Offer
1. Brief Overview
•What do you sell?
•Who do you sell it to?
•Who sells it for you?
•Why do you do it better than
anyone else?
•How can I learn more?
•Contact Button = Success.
•Get in, get out.

32. Great, Now What?