1. Creating vision alignment and product goals
from chaos.
@LEWIEASHMAN

9. ‘…IF YOU GIVE A
MEDIOCRE IDEA TO
A GREAT TEAM, THEY
WILL EITHER FIX IT
OR THROW IT AWAY
AND COME UP WITH
SOMETHING THAT
WORKS’
-ED CATMULL

10. New WORLD

12. STAKEHOLDERS
DEV’S SALES MGMTBOARDUX

13. REVENUE STREAMS
BUDGET
CUSTOMERS

14. “The illiterate of the
future are not those
who can’t read or
write but those who
cannot learn,
unlearn, and
relearn.”
― Alvin Toffler

15. So what did we do?

18. Outcomes
- New improved input process (continuous improvement)
- Areas of frustration
- Areas in need of improvement of existing features
- Most needed new features
- Does it have the correct vision?
- Is the vision still valuable?

19. ‘Vision is the art
of seeing things
invisible’
-JONATHAN SWIFT
Writer

20. BIG
having a
idea

21. CLEAR VISION
with a

22. STARTING SMALL

26. UX RESEARCH

27. TEAM
Product Owner
Scrum Master
Team Members

28. Building Products that Customers LOVE

30. MISSION
Increase the companies one metric that matters (KPI’s)
by shipping the right features (Product spec)
at the right time (Roadmap)

31. Whilst building a Product Driven Company

32. @LEWIEASHMAN
Thank you