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Target Audience Research Analysis
         - Online Survey
          Lewis Woods
The Age Question.
 This was my first question, How Old
   Are You? Admittedly, there were
     some mistakes that were later
rectified in the paper hard-copy, such
 as missing out the ages 26 to 29 and
   repeating ages, 35-45 and 45-60.
Disregarding this, my answers were as
 clear as the question can get, a large
    amount of people who took the
survey are teenagers to young adults.
    This is positive and negative for
different reasons. On one hand as my
   film is exploring the idea of teen
homosexuality, having a teen audience
    will have more of an effect on a
sympathetic and empathetic level. It is
a common stereotype for teens to be
 sexually confused and therefore they
   can relate to having to face inner
feelings and ridicule, which are issues
              in my short.
The Ethnicity Question.
This question asked people of their ethnicity. As
  you can see, 100% of people are White, 94%
  being British and 6% being ‘Other’. The list of
ethnicities was taken from a wikipedia article on
               the 2001 UK census.
The ethnicity wasn’t all too important, it was just
 to get an idea for who was answering and make
  the questionnaire more personal. The results
were extremely one sided, with 100% of people
                    being white.
The Sexuality Question.
    This question is more obviously
attached to my short’s theme. Looking
 at the results a large percentage, just
over three quarters are heterosexual.
 Ideally I would have preferred more
   homosexuals or bisexual to have
  answered, but from the method of
 distribution that I used, there was no
     way I could have altered that.
This demographic will have redeemed
      itself in a upcoming question.
The Location Question.




                           This question is the first part of research into
                          class and status of my demographic. By looking
                          at the most common locations that people live
                             in and then combining that with the next
                         question, I can make an assumption towards the
                         class and status of the people who took part in
                                         the questionnaire.
The Residential Question.



                         Out of the 17 responses, 16 lived in a house. Adding up
                        the amount of bedrooms and bathrooms and dividing it by
                          the number of responses, we can get an average house
                                         size for the responses.
                        48 bedrooms / 16 houses = 3/house
                        21 bathrooms / 16 houses = 1.3/house
                              The average house size of the responders are
                              three bedroom and one bathroom (two every
                           three houses). Using this information, disregarding
                             the one person who lives in a flat, alongside the
                              knowledge that 71% of people live in Surrey, a
                            county that has the highest GDP per capita of any
                           county in England, we can go ahead and assume the
                           people responding to my questionnaire are mostly
                            above working class, around the lower-middle to
                                            middle-class area.
The Social Realism Question.
     From these results we can see that a slight
 majority are familiar with the term social realism.
  This will help when showing the film as they will
   be expecting the conventions of the genre and
   not be disappointed by not understanding what
  type of film it is. Roughly a quarter said that they
        have heard of the genre, giving me the
 opportunity to take them into it with my film and
 increasing their enjoyment by seeing a quality film
   of this genre which they have merely heard of.
The Viewing Question.
This graph tells me that Youtube and
Vimeo are widely used resources for
watching short films. The idea of this
question was half to get a feel for the
appropriate place to upload my short
and half to get an idea for the amount
  of people which view short films in
   general. Now, based on previous
 questions, I can assume that most of
 these people are not watching social
   realism shorts. But this is fine as
mentioned previously because it gives
me the chance to open up this genre
         for my demographic.
The Important Question.
    This question is appropriately labelled the
  important question because it boils down to
whether my film will be worth making after the
   people doing the interview have made their
                      decision.
   Luckily, I got a landslide of the answer ‘yes’
 with 82% of people saying that they would be
 interested in watching a film of my genre and
   content. This question was not disguised in
     anyway and flat out asks ‘Would you be
       interested in a short film about teen
 homosexuality?’. This allows me to conclude
that my film would be a good idea to make and
   lets me move on to the last question asking
about the issues that they would expect to see.
The Issue Question
                                                           Number of words I
                                                           would consider as-
                                                           Positive = 2
                                                           Negative = 9
                                                           Neutral = 8




    When studying the graph of responses, if you ignore neutral
words such as ‘age’ and ‘feelings’, there is a large ratio of negative
    to positive words. This tells me that the majority of people
believe that a social realism text about homosexuality would have
    dark undertones and themes. This helps me to see that the
    majority of the people who responded would know what to
 expect. Although that may look like a down-side, it also gives me
insight to what the viewers want to see in my short film, even if it
     is quite negative. As you can see, words like Bullying and
  Acceptance and Moral Issues and Prejudice/ Discrimination are
 closely tied to the number of responses that said them. This tells
   me that although the audience would find interest in a movie
 where there is homophobic bullying, there is an equal amount of
  people who would like to see a ‘happy ending’ or some sort of
                      revelation within the text.

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Audience online analysis copy

  • 1. Target Audience Research Analysis - Online Survey Lewis Woods
  • 2. The Age Question. This was my first question, How Old Are You? Admittedly, there were some mistakes that were later rectified in the paper hard-copy, such as missing out the ages 26 to 29 and repeating ages, 35-45 and 45-60. Disregarding this, my answers were as clear as the question can get, a large amount of people who took the survey are teenagers to young adults. This is positive and negative for different reasons. On one hand as my film is exploring the idea of teen homosexuality, having a teen audience will have more of an effect on a sympathetic and empathetic level. It is a common stereotype for teens to be sexually confused and therefore they can relate to having to face inner feelings and ridicule, which are issues in my short.
  • 3. The Ethnicity Question. This question asked people of their ethnicity. As you can see, 100% of people are White, 94% being British and 6% being ‘Other’. The list of ethnicities was taken from a wikipedia article on the 2001 UK census. The ethnicity wasn’t all too important, it was just to get an idea for who was answering and make the questionnaire more personal. The results were extremely one sided, with 100% of people being white.
  • 4. The Sexuality Question. This question is more obviously attached to my short’s theme. Looking at the results a large percentage, just over three quarters are heterosexual. Ideally I would have preferred more homosexuals or bisexual to have answered, but from the method of distribution that I used, there was no way I could have altered that. This demographic will have redeemed itself in a upcoming question.
  • 5. The Location Question. This question is the first part of research into class and status of my demographic. By looking at the most common locations that people live in and then combining that with the next question, I can make an assumption towards the class and status of the people who took part in the questionnaire.
  • 6. The Residential Question. Out of the 17 responses, 16 lived in a house. Adding up the amount of bedrooms and bathrooms and dividing it by the number of responses, we can get an average house size for the responses. 48 bedrooms / 16 houses = 3/house 21 bathrooms / 16 houses = 1.3/house The average house size of the responders are three bedroom and one bathroom (two every three houses). Using this information, disregarding the one person who lives in a flat, alongside the knowledge that 71% of people live in Surrey, a county that has the highest GDP per capita of any county in England, we can go ahead and assume the people responding to my questionnaire are mostly above working class, around the lower-middle to middle-class area.
  • 7. The Social Realism Question. From these results we can see that a slight majority are familiar with the term social realism. This will help when showing the film as they will be expecting the conventions of the genre and not be disappointed by not understanding what type of film it is. Roughly a quarter said that they have heard of the genre, giving me the opportunity to take them into it with my film and increasing their enjoyment by seeing a quality film of this genre which they have merely heard of.
  • 8. The Viewing Question. This graph tells me that Youtube and Vimeo are widely used resources for watching short films. The idea of this question was half to get a feel for the appropriate place to upload my short and half to get an idea for the amount of people which view short films in general. Now, based on previous questions, I can assume that most of these people are not watching social realism shorts. But this is fine as mentioned previously because it gives me the chance to open up this genre for my demographic.
  • 9. The Important Question. This question is appropriately labelled the important question because it boils down to whether my film will be worth making after the people doing the interview have made their decision. Luckily, I got a landslide of the answer ‘yes’ with 82% of people saying that they would be interested in watching a film of my genre and content. This question was not disguised in anyway and flat out asks ‘Would you be interested in a short film about teen homosexuality?’. This allows me to conclude that my film would be a good idea to make and lets me move on to the last question asking about the issues that they would expect to see.
  • 10. The Issue Question Number of words I would consider as- Positive = 2 Negative = 9 Neutral = 8 When studying the graph of responses, if you ignore neutral words such as ‘age’ and ‘feelings’, there is a large ratio of negative to positive words. This tells me that the majority of people believe that a social realism text about homosexuality would have dark undertones and themes. This helps me to see that the majority of the people who responded would know what to expect. Although that may look like a down-side, it also gives me insight to what the viewers want to see in my short film, even if it is quite negative. As you can see, words like Bullying and Acceptance and Moral Issues and Prejudice/ Discrimination are closely tied to the number of responses that said them. This tells me that although the audience would find interest in a movie where there is homophobic bullying, there is an equal amount of people who would like to see a ‘happy ending’ or some sort of revelation within the text.