1. Social Media Journey
#SocialMediaJourney www.LiberMedia.nl

2. Hello everyone,
My name is Lieke and I’m with @LiberMedia
#SocialMediaJourney www.LiberMedia.nl

3. First I have a few questions for you
#SocialMediaJourney www.LiberMedia.nl

4. MARKETING STRATEGY
#SocialMediaJourney www.LiberMedia.nl

5. Who says What to Whom in Which Channel with What Effect
This is where Let’s all pee
I’m very good at peeing I pee together in circles
I am #peeing
@toilet
I peed
History of peeing Other users who
There’s an peed here also
app for that! peed in so-and-so-
Look what I did! place
This is a good place
to pee – I should
#SocialMediaJourney www.LiberMedia.nl
remember it

6. ENGAGE
#SocialMediaJourney www.LiberMedia.nl

7. Be pro-active & listen
#SocialMediaJourney www.LiberMedia.nl

8. According to Patrick, one of our
followers, internet in the KLM
lounges at Schiphol was too slow.
We did some research and he was
right! We increased wifi bandwidth
and internet speed. Surfing is
definitely more fun now ;-)
Interact, assist, guide, respond
#SocialMediaJourney www.LiberMedia.nl

9. Consumers S H A R E !
#SocialMediaJourney www.LiberMedia.nl
Source: http://www.flickr.com

10. DELIVER DREAMS
#SocialMediaJourney www.LiberMedia.nl

11. Remember this?
#SocialMediaJourney 11
www.LiberMedia.nl

12. RESULTS:
Global news coverage (CNN, BBC, Time Magazine). Estimated media coverage is valued at over AUD $400 million
34,684, one minute video job applications from 197 countries (it would take over 24 days to watch them non-stop)
Web stats of 8,465,280 unique visits, 55,002,415 page views with an 8.25 minutes average time spent
#SocialMediaJourney 12
www.LiberMedia.nl
Source: http://www.ourawardentry.com.au/bestjob/results.html

13. #SocialMediaJourney 13
www.LiberMedia.nl
Source: http://www.islandreefjob.com

14. INTEGRATE
#SocialMediaJourney www.LiberMedia.nl

15. One-stop-shop concept is
quick, easy and inspiring
Opportunity to co-operate
#SocialMediaJourney www.LiberMedia.nl
Source: http://www.norfolklinetravel.com

16. #SocialMediaJourney www.LiberMedia.nl
Source: http://www.norfolklinetravel.com

17. NEWSFLASH:
Mobile is easy, quick
and it’s here to stay
#SocialMediaJourney www.LiberMedia.nl
Source: http://www.kayak.com

18. #SocialMediaJourney www.LiberMedia.nl

19. ANALYSE
#SocialMediaJourney www.LiberMedia.nl

20. Booking/reference number
Journey-leg (day, weekend, week)
Company (single, couple, family)
Email address
Nationality
Data you have Age
Connect
the
dots
Data you receive Invite customers per email
Zoom in on random questions
Demographic feedback analysis
#SocialMediaJourney www.LiberMedia.nl

21. PTQ Subject Title Response Rates
17% 19%
21%
26% 26%
33%
18% 14%
16%
9% 13%
10%
14% 20% "Your feedback counts!"
26% 22% 17%
"Help us help Save the Children"
13%
"Let us know how we are doing"
"We value your opinion"
23%
18% 23% "Your feedback would be appreciated"
19% 19%
20%
28% 27%
22% 24% 24% 23%
11th March 12th March 13th March 14th March 15th March 16th March
#SocialMediaJourney www.LiberMedia.nl

22. MARKETING STRATEGY
ENGAGE
DELIVER DREAMS
INTEGRATE
ANALYSE
#SocialMediaJourney www.LiberMedia.nl

23. Photo credits
Slide 01: Arizona desert, USA – personal archive
Slide 02: Pont Faidherbe, Saint Louis, Senegal – personal archive
Slide 03: Wadi Rum, Jordan – personal archive
Slide 04: “Marketing” photo by Anne Geddy (http://www.flickr.com/photos/16002150@N08/2006266695)
Slide 06: “Engage” photo by DotBenjamin (http://www.flickr.com/photos/dotbenjamin/2843144877)
Slide 10: “Deliver Dreams”, from http://pictorant.wordpress.com
Slide 14: “Integrate” photo by Horia Varlan (http://www.flickr.com/photos/horiavarlan/4273913228)
Slide 18: Screenshots by Andoni
Slide 19: “Analyse” photo by Wrote (http://www.flickr.com/photos/wrote/2419168625)
www.libermedia.nl
lieke@libermedia.nl
@LiberMedia
#SocialMediaJourney
#SocialMediaJourney www.facebook.com/LiberMedia
www.LiberMedia.nl