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ROHAN ANTONY
E-tail 
 E-tailing or E commerce can be described as 
transactions that are conducted over an electronic network, 
where the buyer and merchant not at the same physical 
location. 
E tailing may be B2B, B2C, B2G 
Retail 
 Retail means sale of goods and services from individuals 
or businesses to the end users.
Some examples 
Major E tailers 
 Amazon 
 E bay 
 Jabong 
 Snapdeal 
 Flipkart 
Major Retailers 
•Wal Mart 
•Mc Donald’s 
•Barnes & Noble 
•Harris Teeter 
supermkts 
•Kroger 
•Safeway
Advantages of E tail 
 Convenience 
Online stores are usually available 24 hours a day, and 
many consumers have Internet access both at work and at 
home. Other establishments such as internet cafes and 
schools provide access as well. 
Information & Reviews 
Online stores must describe products for sale with text, 
photos, and multimedia files. Some stores even allow 
customers to comment or rate their items. 
There are also dedicated review sites that host user 
reviews for different products.
Price & Selection 
One advantage of shopping online is being able to 
quickly seek out deals for items or services with many 
different vendors (though some local search engines 
do exist to help consumers locate products for sale in 
nearby stores).
Disadvantages of E tail 
 Fraud & Security concerns 
Given the lack of ability to inspect merchandise 
before purchase, consumers are at higher risk of fraud 
on the part of the merchant than in a physical store. 
Merchants also risk fraudulent purchases using stolen 
credit cards or fraudulent repudiation of the online 
purchase. 
Hands on inspection 
Typically, only simple pictures and or descriptions of 
the item are all a customer can rely on when shopping 
on online stores. If the customer does not have prior 
exposure to the item's handling qualities, they will not 
have a full understanding of the item they are buying.
Customer service & Warranty 
Sometimes product bought through online may lack 
proper customer service 
Taxes & Shipping Charges 
Depending up on where you live you have to pay sales 
tax and shipping charges for delivery of item may vary. 
 Time constraints 
Items which are needed immediately cannot be 
purchased through online.
Differences between E tail & 
Retail 
• Presentation 
In retailing merchants display their products to 
attract customers. Customers can use all their 
senses to enhance their selection area 
In e tailing customers can only see the product 
• Size 
Constructing an retail store large enough to hold 
everything can be a major cost. 
There is no much cost for building an e tail store
 Adaptation to changes 
Changes and modifications to an online store can be made 
any time. This means E tail stores can react faster to 
changing market conditions 
Retail stores operate on longer time frames. Changing 
them can be a major effort, so alterations are typically 
made every five to ten year 
 Convenience 
 Security 
 Price 
 Product testing 
 Time period for delivery
Impact of E tail on Retail 
 In developed economies, started to face stagnating retail 
sales 
 Retailers forced more to invest in order to develop new 
channels to compete with online entrants 
 Due to high fixed costs and increased capital expenditure, 
profit margin of the retailers reduced
Some Statistics
Conclusion 
From all these graphs we came to understand that 
future of commerce lies with the internet and other 
electronic means. So it would be tough competition for 
retailers. The only way of retailers is to enhance their 
level activities up to the satisfaction of their customers.

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E-tail v/s Retail

  • 2. E-tail  E-tailing or E commerce can be described as transactions that are conducted over an electronic network, where the buyer and merchant not at the same physical location. E tailing may be B2B, B2C, B2G Retail  Retail means sale of goods and services from individuals or businesses to the end users.
  • 3. Some examples Major E tailers  Amazon  E bay  Jabong  Snapdeal  Flipkart Major Retailers •Wal Mart •Mc Donald’s •Barnes & Noble •Harris Teeter supermkts •Kroger •Safeway
  • 4. Advantages of E tail  Convenience Online stores are usually available 24 hours a day, and many consumers have Internet access both at work and at home. Other establishments such as internet cafes and schools provide access as well. Information & Reviews Online stores must describe products for sale with text, photos, and multimedia files. Some stores even allow customers to comment or rate their items. There are also dedicated review sites that host user reviews for different products.
  • 5. Price & Selection One advantage of shopping online is being able to quickly seek out deals for items or services with many different vendors (though some local search engines do exist to help consumers locate products for sale in nearby stores).
  • 6. Disadvantages of E tail  Fraud & Security concerns Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud on the part of the merchant than in a physical store. Merchants also risk fraudulent purchases using stolen credit cards or fraudulent repudiation of the online purchase. Hands on inspection Typically, only simple pictures and or descriptions of the item are all a customer can rely on when shopping on online stores. If the customer does not have prior exposure to the item's handling qualities, they will not have a full understanding of the item they are buying.
  • 7. Customer service & Warranty Sometimes product bought through online may lack proper customer service Taxes & Shipping Charges Depending up on where you live you have to pay sales tax and shipping charges for delivery of item may vary.  Time constraints Items which are needed immediately cannot be purchased through online.
  • 8. Differences between E tail & Retail • Presentation In retailing merchants display their products to attract customers. Customers can use all their senses to enhance their selection area In e tailing customers can only see the product • Size Constructing an retail store large enough to hold everything can be a major cost. There is no much cost for building an e tail store
  • 9.  Adaptation to changes Changes and modifications to an online store can be made any time. This means E tail stores can react faster to changing market conditions Retail stores operate on longer time frames. Changing them can be a major effort, so alterations are typically made every five to ten year  Convenience  Security  Price  Product testing  Time period for delivery
  • 10. Impact of E tail on Retail  In developed economies, started to face stagnating retail sales  Retailers forced more to invest in order to develop new channels to compete with online entrants  Due to high fixed costs and increased capital expenditure, profit margin of the retailers reduced
  • 12.
  • 13.
  • 14.
  • 15. Conclusion From all these graphs we came to understand that future of commerce lies with the internet and other electronic means. So it would be tough competition for retailers. The only way of retailers is to enhance their level activities up to the satisfaction of their customers.