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Sharaf organiations study at appolo tyres

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Sharaf organiations study at appolo tyres

  1. 1. Organization study @ Apollo tyres Presented by Sharafudheen. m.u MCMAT
  2. 2. Company profile •Established in 1972 • A turnover of USD 2.2 billion (INR 133 bn) as of FY 13-14 • Available in over 100 countries • Over 16,500 employees • 8 manufacturing facilities in Asia, Europe and Africa
  3. 3. • 7th fastest growing Tyre Company in the world. • 16th largest Tyre Company in the world. • First Tyre Company in India to obtain ISO9001 certification for all its operations Ranking of Indian tyre companies on the basis of production 1. MRF Tyres Limited 2. Apollo Tyres Limited 3. JK Tyres Limited 4. CEAT Tyres Limited 5. Modi Rubber Tyres Limited 6. Birla Tyres Limited 7. Good Year India Limited 8. Vikrant Tyres Limited Highlights of Apollo Tyres Ltd
  4. 4. World tyre industry – Ranking Bridgestone 1 Michelin 2 Continental 3 Goodyear 4 Sumitomo 5 Pireli 6 Hankook 7 Dunlop 8 CST 9 Yokohama 10 Cooper tire 11 Nokian Renkaat 12 Double coin 13 Nexen tire 14 Apollo tyres 16
  5. 5. INDIAN TYRE INDUSTRY • Indian Tyre industry expects to grow 11%-12% during the next three years with revenues of Rs. 623 billion. • The profitability of the industry has a high correlation with price of few materials such as rubber, crude oil, as it accounts more than 70% of the total cost. • It is mainly dominated by 4 major players MRF, APOLLO TYRES, JK TYRES and CEAT. They enjoy more than 70% of the total market shares
  6. 6. MANUFACTURING CENTRES Corporate office-Gurgaon Other plants in India:- Baroda, pune, perambra, kalamassery International plants:- Zimbabwe – Bulawayo South Africa – Ladysmith, - Durban Netherlands
  7. 7. Apollo Beliefs VISION • To be a significant player in the global tyre industry and a brand of choice, providing customer delight and continuously enhancing stakeholder value VALUES • Customer First • Business Ethics • Care for Society • Empowerment • One Family • Communicate Openly
  8. 8. Brands
  9. 9. Products Two Wheelers Trucks OHTFarm Passenger Cars
  10. 10. Technology Space Master: Saves 60% space - Patented 3D siping tech for winter tyres - Green tyre from natural rubber Air Master: Variable front spoiler
  11. 11. Partners * This is only a representative listing and not comprehensive in any manner
  12. 12. Organization Structure
  13. 13. PRODUCTION DEPARTMENT MANAGER PRODUCTION ASSOCIATE MANAGER (DIV 1) SHIFT SUPERINDENTS ASSOCIATE MANAGER (DIV 2) MANAGER (DIV 3) EXECUTIVE (DIV 1) EXECUTIVE (DIV 2) STOCK PREPARATION EXECUTIVE (DIV 2) TYRE BUILDING EXECUTIVE (DIV 3) TYRE CURING
  14. 14. DIVISION 1 In division one, assigning the jobs are compound mixing, fabrics, dipping, Extrusion and calendaring. DIVISION 2 The division has two sections. One in stock preparation and other is tyre building. Each section has an executive. DIVISION 3 The final preparation of tyre. This division jobs are curing and final finish. This division has an executive in tyre curing.
  15. 15. STRUCTURE OF ENGINEERING DEPARTMENT GROUP MANAGER ENGINEERING MANAGER MECHANICAL ENGINEERING MANAGER ELECTRICAL AND ELECTRONICS MANAGER CIVIL & PROJECTS EXECUTIVE INSPECTION & DRAFTING MANAGER (DIV 2) EXECUTIVE (DIV 3) ASSOCIATE MANAGER (DIV 1) ASSOCIATE MANAGER BOILER & UTILITY EXECUTIVE MAINTENANCE EXECUTIVE ELECTRICAL EXECUTIVE INSTRUMENTATION & CALIBRATION
  16. 16. HUMAN RESOURCE DEPARTMENT • Apollo Tyres Ltd has a good HR and Administration department which always look forward to increase the efficiency of the employees. • HR department is concerned with the security, reception, time office, welfare, safety and personnel The major functions of this department are:- Recruitment Training Industrial Relations Welfare Time office Security and Safety Other Administrative activities
  17. 17. FINANCE DEPARTMENT • The corporate office situated at Gurgaon does most of the accounting and taxation jobs of ATL. • At Perambra plant there is a separate accounting and finance department. This department deals with salary, wages and costing & Excise duties.
  18. 18. MARKETING DEPARTMENT • The success of the company is in its products , people & distribution network. • The head office is situated at new Delhi that controls the entire marketing activity. • There is no separate department for marketing in Perambra.. ATL has 3 corporate offices in Kerala (Cochin (Main office), Trivandrum, and Calicut which does the market functions for company. TARGETING • ATL mainly focus on truck segments (truck tyre market (replacement and OEMs), light truck commercial market and in the farm category • Due to the increased competition and customer demand they also focus on radial tyres. • To produce truck/bus radials ATL and Michelin entered into a joint venture.
  19. 19. POSITIONING • ATL has created an image in the minds of the customers regarding the quality of their product and its past performance. • Constant process is done at every stage of manufacture and the company performance. ATL positions its products according to the product variety. PRICING • The price is fixed depending on the variation of the price of main raw materials and based on the market situations. ADVERTISING STRATEGY • ATL use a mix of media for the target audience. • ATL advertise less for commercial vehicles because it is more face- to-face and interactive • Other promotional activities include printing of brochures, sponsoring of events and running various awareness campaigns
  20. 20. SWOT ANALYSIS
  21. 21. Strength :- • Wide product variety . • Excellent Geographical coverage across Asian, European and African markets. • Good financial position. • Good Brand awareness about the product. • Has manufacturing plants at India, SA, Zimbabwe and Netherlands. • Over 4000 dealerships in India, and over 900 in South Africa. Weakness:- -Low presence in latest car models. -Low presence in two/three wheeler segment. -Brand yet to establish itself like the market leaders.
  22. 22. Opportunities: • Steady growth in vehicle production in the immediate future leading to growing demand. • Improved Infrastructure has fuelled more and more transportation. • - More tie-ups with Automobile companies as it’s mainly into B2B market. • -Emergence of India as a hub for small car production. • -Emerging markets and improved lifestyle. Threats:- • - Stiff competition from national and international brands. • - Price wars. • - Continuous increase in the prices of natural rubber, which accounts for nearly one third of total raw material cost. • -Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
  23. 23. Findings • A good coordination exists between different departments. • The products of the company are known for its high quality standards. • Workers’ health and safety are given prior importance. • Labour turnover is very low. • The company faces the problems of outside competitors like China. • Workers, for the fear of loss of jobs resist modernization of plant. • Employee’s compensation packages are attractive.
  24. 24. Suggestions • Company should enter in to two & three wheeler tyre market. • Company should try to increase its market share in the radial tyre segment. • More training facilities must be provided to employees • Maintain a healthy relationship with trade unions. • A bit more promotional activities could enhance building brand image.
  25. 25. Thank You

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