1. Organization Study
ABAD Fisheries Pvt. Ltd.
Presented by-
Steffy Issac

3. OBJECTIVES:
1. To analyze the authority & responsibility
relationship in the organization
2. To identify and understand the key functions of
each department
3. To make a SWOT analysis of this organization
4. To identify the functions, duties, responsibilities
and maintenance of each departments.
LIMITATIONS:
• Unavailability of data
• Unavailability of personnel

4. INDUSTRY PROFILE
• Indian fisheries industries is the fastest growing
sector.
• India is the major supplier of fish in the world
• In 2006, export was over 600000MT, earning over
$1.8 billion
• In 2008, India was the 6th largest producer
• Fisheries exports stands at 2.72% of the total export.

5. • COMPANY PROFILE
ABAD Fisheries Pvt. Ltd.
Founder Mohamed Kasim
Alana
Established in 1931 by Usman
Mohamed Hashim
Authorized Capital Rs.200 lakhs
Quality Policy HACCP
Branch Units 4
Sister Units in sea
food industry
6

6. PRODUCT PROFILE
• Exports all type of seafood:
It include fishes, lobster, octopus, crab,
crustaceans etc.
• Ready to cook seafood products:
Breaded fish fingers, Breaded shrimp, Breaded squid
rings, Breaded fish cutlet, Basa fillet, Curry shrimps,
Jumbo shrimps, Squid rings, Anchovies, Seer fish
steaks

7. • ORGANISATION STRUCTURE
Board of directors
CEO
Production
manager
Purchase
manger
QC
manager
Finance
manager
Marketing
manager
HR
manager
supervisor Import Sales head
QC
executive
Chief
accountant
supervisor
Sub staff Sub staff Sub staff Sub staff Sub staff Employees

8. DEPARTMENTS:
• Production department
• Purchase department
• Quality control department
• Finance department
• Marketing department
• Human resource department
• Store department

9. PRODUCTION DEPARTMENT
• Conversion of raw material into finished products
• Types of production: 1. Block production
2. Individual Quick Freezing
• Machines used are: Flow freezer, spiral freezer, traily
freezer
STORES DEPARTMENT
Works for 24 hrs.
Finished products are stored at -18o C
Products are grazed, wrapped or packed to protect their
quality

10. PURCHASE DEPARTMENT
• Purchases raw material from fishing centres
• Types of purchasing: 1. Whole purchasing
2. Meat purchasing
• Different methods of fixing prices:
1. Flat rate fixing
2. Grade wire fixing
3. Meat rate fixing
4. Whole rate fixing

11. QUALITY CONTROL DEPARTMENT
• Inspects quality in all the stages: from raw material to
final inspection
• Involves different techniques : cryo- freezing, ELISA kit
• IPQC is done in all the stages of production
FINANCE DEPARTMENT
Main activities involve:
• Accounting for business
• finance control
• Budgeting
• Audit
• Taxation
• Compilation of acts

12. MARKETING DEPARTMENT
To increase sales, it has adopted different strategies like:
• Provide readily available servicing for the product
• Should give equal importance to both domestic &
international market
Factors affecting sales are: Market demand, Competition,
Pricing, terms of sales
HUMAN RESOURCES DEPARTMENT
• Selection & recruitment
• Salary
• Risk factor
• Safety measures
• Training & orientation

13. SWOTAnalysis
STRENGTH
• Produce quality
product
• Good working
environment
• Payment to the supplier
is prompt
• Modern machines are
used
• Good storage facilities
WEAKNESS
• Unavailability of raw
material
• Lack of trained
employees
• Lack of uninterrupted
supply of electricity

14. OPPORTUNITIES
• They have adopted
IQF technology
• Cost control
measures are working
successfully
• It has green channel
standards for exports
• Ready to cook
products are in great
demand
THREAT
• It has to largely
depend on natural sea
sought materials
• Selling price are
generated by
international market
• KSEB has increased
electricity tariff

15. FINDINGS
• Company largely depends on natural sea catch
for the raw material. So its availability depend on
seasonality which leads to high cost
• Wages and salaries are fixed by board
• Labour turnover is very low
• Export is more focused on US and EU
• Each assistant manager managing the work of
five subordinates

16. SUGGESTIONS
• Introduce scientific farming in coastal areas.
• Workers should be involved in giving
suggestions about salaries
• Improve sales promotion activities.
• Exporting should also be focused on other
countries other than US & EU
• Manager should be given only 2-3 subordinates
to control.

17. CONCLUSION
• The company has considerably leaded over its rivals in
the fisheries industry but has stiff competition from both
local and global players.
• The company trust on increasing exports which will
boost up its growth to a great extent
• It has an ideal location which makes access to the raw
material very easy.
• It is found that a cordial relationship is maintained
between all departments for the smooth functioning and
achievement of the organizational goal of maintaining the
market leadership and company’s image.

18. Thank you……