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ARE YO READY TO 
CHILLZZZ..?? 

The ice cream lab icecream industry
The ice cream lab icecream industry
ORGANISATION STRUCTURE 
 
 CEO- LIBU THOMAS 
 HR MANAGER- MANU MATHEW K 
 FINANCIAL MANAGER- ANUMOL KOSHY 
 MARKETING MANAGER- MONCY ROY 
 PRO- ANUJA THOMAS 
 BRANCH MANAGER- AJITH C 
MANAGING DIRECTOR- JITHIN R 
 SALES MANAGER – ATHULYA P
FINANCIAL STRUCTURE 
 
 Bank loan- 50 lakh 
 Partners share -20 lakh 
Estimated fund= 70 lakh
INTERIOR DESIGN 

The ice cream lab icecream industry
VISSION, MISSION & OBJECTIEVES 
 
VISSION: 
“ THE BEST PREMIUM ICE CREAM PLAYER” 
MISSION: 
“WE EXIST TO THRILL CUSTOMERS, DEFINE & 
LEAD MULTI BRANDING & BUILD POWERFUL 
BRAND IMAGE
 
OBJECTIEVES : 
CREATING BRAND AWARENESS 
EXPANSION OF BUSINESS 
PROVIDING BETTER VALUE TO STAKE HOLDERS 
BEST CUSTOMER CARE & SERVICE
SEGMENTATION 
 
DEMOGRAPHIC 
All age group 
Especially kids and couples 
Higher and middle income group 
Geographic 
Malls 
High foot traffic area
The ice cream lab icecream industry
TARGETING 

The ice cream lab icecream industry
Not Everyone likes all our flavours, 
but each flavour is someone’s 
favourite 

PRODUCT 
DIFFERENTATION 
 
 SMOOTHIES 
 DESSERTS
SMOOTHIES 

DESSERTS 

The ice cream lab icecream industry
THANK YOU 


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