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The ice cream lab icecream industry
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Libu Thomas
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The ice cream lab icecream industry
1.
ARE YO READY
TO CHILLZZZ..??
4.
ORGANISATION STRUCTURE
CEO- LIBU THOMAS HR MANAGER- MANU MATHEW K FINANCIAL MANAGER- ANUMOL KOSHY MARKETING MANAGER- MONCY ROY PRO- ANUJA THOMAS BRANCH MANAGER- AJITH C MANAGING DIRECTOR- JITHIN R SALES MANAGER – ATHULYA P
5.
FINANCIAL STRUCTURE
Bank loan- 50 lakh Partners share -20 lakh Estimated fund= 70 lakh
6.
INTERIOR DESIGN
8.
VISSION, MISSION &
OBJECTIEVES VISSION: “ THE BEST PREMIUM ICE CREAM PLAYER” MISSION: “WE EXIST TO THRILL CUSTOMERS, DEFINE & LEAD MULTI BRANDING & BUILD POWERFUL BRAND IMAGE
9.
OBJECTIEVES :
CREATING BRAND AWARENESS EXPANSION OF BUSINESS PROVIDING BETTER VALUE TO STAKE HOLDERS BEST CUSTOMER CARE & SERVICE
10.
SEGMENTATION DEMOGRAPHIC
All age group Especially kids and couples Higher and middle income group Geographic Malls High foot traffic area
12.
TARGETING
14.
Not Everyone likes
all our flavours, but each flavour is someone’s favourite
15.
PRODUCT DIFFERENTATION
SMOOTHIES DESSERTS
16.
SMOOTHIES
17.
DESSERTS
19.
THANK YOU
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