2. INTRODUCTION
In 1968 Mr. M C Jacob founded Anna Aluminium Organization. Belonging to an
affluent family of plantation owner, he started his own course and ventured into
manufacturing industry with confidence in his dream. He worked very hard with
enthusiasm and nurtured his enterprise to the present level.
After the first organization he started Saras and Kitex. Now Anna, Saras, Kitex
has become house hold name across the state and beyond its borders.
The organization aims to give quality products to discerning customer in order to
have an expanding number of loyal clients. Every product is introduced with great
care in turn with the emerging demand of the customers.
This group is consistently innovating new products to meet the challenges of
liberalized economy and competition. One of the key areas where Anna group
intend establish is the home appliance market. The fledging organization has today
grown into a multi-product, multi-market, multi-core industrial group.
3. Objectives of the Study
Following are the important objectives of the organization:
To know about the organization.
To understand the organizational structure.
To understand various departments of the organization and their
functions.
To get familiarized with the policies and procedures of the
organization.
To know the strength & weakness of the organization.
To know about the vision and mission of the organization.
Interact with real environment of an organization
4. PROILE OF THE ORGANIZATION
Name of the company : Anna Aluminium company Pvt.Ltd.
Years of commencement : 1968
Founder : Late M.C. Jacob
M.D : Bobby M. Jacob
Place : Kizhakkambalam
District : Ernakulam
Type of organization : Private Ltd. Company
Nature of business : Aluminium product
Nature of product : Aluminium
Number of employees : 700
Production capacity : 7.6 tone per day
Showrooms : 17
Delivery : Company Vehicle
Sister concerns : Sara spices, Kitex Ltd., Scoobee Day Bags
Exporting the product to : Middle East, Africa and U.S.A
Competitor : Hawkins, Prestige
5. COMPANY PROFILE
Anna group is a multi-product, multi-market, multi-core success
story that begins in 1968, is now spearheading in to the new millennium-
and evolved from a company devoted to the manufacture of Aluminium
vessels, in to a multi-dimensional giant with interests with various fields
ranging from textiles to spices. M C Jacob was the founder of Anna
Aluminium Company.
Anna group of companies include Saras spices, Scoobee day bags and
umbrella, Chakson pressure cookers, and Chakson thermal cookers, Kitex
Ltd and Kitex Garments. For ISO certification the name is changed as
Anna Aluminium Co. (p) ltd. Now Anna Aluminium co. (p) Ltd is an ISO
9001-2008 certified company.
6. Anna Aluminium, the flagship co. of the trusted Anna group is the only
co. having ISI certification for all its products in kerala. Anna group,
quality is the buzzword-has build success. And success has opened new
vistas of exciting challenges
The company provides employment opportunities to about 750 people
of the society.
It also provides many incentives, allowances to the employees which
benefit them a lot. The company also provides many benefits to the
workers and their family.
It provides good working environment to the workers and always
assures their safety and interest. The goods produced are eco-friendly
and cause no harmful hazards to the environment we live.
7. PRODUCT PROFILE OF ANNA ALUMINIUM CO. (P) LTD
Fry pan with bakelite handle: Different styles of fry pans are
producing the company. It is used for cooking and frying purpose.
Milk can alloy: It is used to carry and store milk in big quantity. The
products are available in different sizes.
Mouled uruli: This is highly used product for cooking and other
preparation process. It is available in different sizes and capacities.
Idlipan : This product is used to make Idli. It is available in different in
different sizes and capacities.
Kitchen pot: It is used to carry water and other items. It is called as
Aluminium bucket. It is one of the highly demanded products of the
company.
8. Stew pan with bakelitehandle: It is made for different household
uses. Different sizes are available this product and have good
capacity.
Vana: It is a vessel used to store water or other things and for
preparation purposes. Various sizes and capacities are available in
the company.
Non Packed Products
Milk can
Can for storing milk, less than 40 liters.
Milk can Alloy
Can for bulk storage of milk in the most hygiene way.
9. Baali Special with Bakelite Handle
Ideal for all frying and deep flying purpose with the protection of side
Bakelite handles.
Musalman kumcha
Muslim mixes for pathiri and other dishes during the holy month of
ramzan
Sauce pan special with Bakelite handle
It can be best used for making tea or boiling milk with the protection of a
long Bakelite handle.
Mug
Large comfortable handle attached to a cylindrical container ideal to
carry any liquid.
Iddli pan
It is for making soft and delicious iddli’s.
10. Special kettle Anon
Anodized water jugs in the shape of kettle.
Moulded uruli
Large quantities of food items that need frying or roasting can be best
done in this moulded uruli.
Fry pan with bakelite handle
Sauce pan with bakelite handle
Kitchen pot
Baking Tray
12. These are the departments
Human Resource and Administration Department
Marketing Department
Production Department
Material Department
Purchase Department
Advertisement Department
Quality Control Department
Export Department
Finance Department
Systems Department
13. SWOT ANALYSIS
It is a strategic planning method used to evaluate the strengths,
weakness, opportunities and threats involved in project or in a
business venture.
STRENGTH
High Reputation
Product Quality
Service Quality
Latest Technology
Dedicated employees
Financial Stability
14. WEAKNESS
Advertising:
The sales promotion activity like advertising of the Company is
not much effective.
Price:
Price of the product is high compared to its competitors.
There is no labour union
Limited plant size.
Shortage of raw material
15. OPPORTUNITIES
Growing market demand
Expecting International customers in this sector.
environment friendly movement
less number of branded competitor
Growing market demand outside Kerala
THREATS
Presence of competitors in the market
Company is incurring loss because of the fluctuation in the value of
Indian rupees
The political situations and legal regulation are changing.
Supply of raw material are irregular.
Introduction of new and innovation products.
16. FINDINGS
All products of Anna Aluminium Company has got AGMARK
99% pure and hygiene products
Anna Aluminium Company has no trade union since 1986
Quality of the product ,goodwill of the firm, skilled and dedicated work
force is factors behind the success of the company
Products of Anna Aluminium Company have good demand in foreign
countries
Anna Aluminium Company has no canteen facility
Flow of raw material is very slow
The company follow a fair wages system
Good employee relationships are maintained for better productivity.
The company doesn’t have any pollutant products or bye products.
17. SUGGESTIONS
Good canteen facility should be provided to the employees
New and innovative products may be developed to changing needs of
customers
Organization should make effort to increase the flow of raw materials
The organization should enlarge its production plant
To improve the sales, the company must introduce new sales promotion
tools
Mask should be provided to all workers
Safety glasses should be provided to all workers
18. CONCLUSIONS
Anna Aluminium Company stands at the top position in the Aluminium
Industry. It manufactures more than 800 varieties of Aluminium Vessels,
Utensils and Cooker’s as per ISI Standards. The company is a blessing, in
Aluminium Industry.
The efficient, talented and committed workforce of the organization strives
towards perfection in every aspect. The penchant quality for their products
is to be appreciated much. Thus it stands better as there is a healthy
relationship between the management and the employees which is rare in
other similar concerns.
The Anna Aluminium Company with its sister concern Saras Spices, Kitex
Limited and ScooBee Day bags are growing very fast to reach the zenith.
Thus the Anna Group is going to become a land mark. Hope of the company
reaches more heights with its diversified activities and wishes them the
same.
