organizational study

1. Organizationalstudyat
Cosmopolitan Hospital Pvt. Ltd
Presented by,
Vivek Chandran

2. Objectives of the study:
To familiarize with a reputed service organization.
To get acquainted with the different departments in an organization and
their functioning.
To understand how the key business process are carried out in
organizations.
To understand how information is used in organization for decision
making at various levels.
To study the social responsibility of the organization.
To identify strength, weakness, opportunities & threats (SWOT
analysis) of organization.
To relate theory learned with the practice.

3. Industry profile
◊ According to the World Health Organisation a “hospital is an integral part of
social and medical organisations, the function of which is to provide complete
health care both preventive and curative and its outpatient services reach out
the family and home environment. The hospital is also a centre for training of
health workers and for bio social research”.
◊Thus hospital is one of the most complexes of all administrative organizations.
◊Hospital industry is an important component of the value chain in Indian
Healthcare industry.
◊The Indian healthcare industry has witnessed a massive spurt in healthcare
spend and is expected to reach US$100billion by the end of 2015

4. India currently faces a chronic shortage of healthcare infrastructure,
especially in rural areas and Tier II and Tier III cities.
It is expected that India will have potential requirement of 1.75 million new
beds by the end of 2025.
Growth in the sector is dominated by private players in India Healthcare,
unlike increased government dominance in developed nations.

5. Company Profile
The Cosmopolitan Hospital, started in 1982, is a 360-bedded multi-specialty
hospital located in Trivandrum, the capital city of Kerala, India.
Cosmopolitan Hospital is the result of a far sighted vision of the Late Dr. M. R. S.
Menon, with the dedicated support of the late Dr. M. R. P. Menon, the Late Mr. T.
Jacob and the late Mr. M. M. Mathew who ensured the success of this venture.
Started in 1982, today it caters to over 300,000 patients every year providing
high quality medical care through a dynamic team of more than 100 doctors
supported by qualified and experienced medical and paramedical staff.

6. Organizational Structure :
STAKE HOLDERS
BOARD OF DIRECTORS
CHAIRMAN & MD
ADMINISTRATOR
FINANCE
MANAGER
MEDICAL
SUPERINTENDENT/
ADDL. MEDICAL
SUPRINDENDENT
HR MISCELLANEOUS
Vigilance and
security
Marketing
Public relations
Laundry
Canteen
Fire and Safety
Materials
Management
Engineering
Department(Civil
and Electrical)
Ambulance and
Transport
Medical Records
House keeping
Medical Records
Reception
Accounting
Auditing
Budgeting
Loan and
Repayment
Salary
Distribution
Salary
revision,
Increment
Insurance
Billing
EPF-
Payment
ESI -
Payment
Gratuity -
Payment
Hospital Services
Medical and Para
medical departments
Nursing Department
Pharmacy
Laboratories
Dialysis, Blood Bank
Bio medical engineer
NABH
IT
Company
Secretary

7. Functional departments
Finance department
HR department
PR department
Quality department
Security and Vigilance department
IT department
Medical and Paramedical departments
Nursing department
Housekeeping department
Medical records department
Insurance department

8. SWOT ANALYSIS

9. Strengths
Low cost when compared to its competitors.
Expert Medical Management by senior doctors who have had more than 20
years of experience.
Ultramodern facilities.
 Medical services in 28 departments.
Enough area for further development.
Well-equipped ambulance services.

10. High public image, with service of over 30 years.
Well-equipped operation theatre.
Foreign collaboration.
Easy accessibility.
NABH I- safe hospital

11. Weakness
Bed availability is not enough according to the patient admitting ratio.
Non availability of mortuary facility.
Lack of well-defined marketing team.
Presence of employee union.
Lack of high standard food court.
Delay at the OP counter.
Number of employees are less in some areas.
Delay in discharge procedure.

12. Opportunities
Mobile clinics.
Integral health package.
Most modern facilities may install in all department.
 High quality food court may implemented.
Accreditation from NABH.

13. Threats
Competition from near hospitals.
Contract workers lack dedication.
Mentality of staff as well as patients.
Changing trends in the hospital industry.

14. FINDINGS:
Lack of motivation.
Space provided for the different department is limited.
Lack of well defined communication channel.
Improper performance appraisal.
Inventory management is good.
Using modern technology for heart surgeries.
Absenteeism is increasing.
Waiting time for OP patients.

15. SUGGESTIONS
The medical records can be computerized so that the waiting time of the OP
patient can be reduced.
Effective training could be introduced.
Every department should be given equal importance.
The employees attrition could be bring down by giving them incentives.
Absenteeism should be decreased by giving motivation for the employee to
work.
High standard food court should be maintained.
Number of nurses can be increased.
Speeding up the discharge procedure.

16. Thank you…