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WHY YOU SHOULD TEST YOUR DESIGN 

ON AT LEAST ONE USER
Liga Letina, UX Lead
NEXT APP FOR TRACKING YOUR EXPENSES
https://itunes.apple.com/us/app/next-for-iphone-track-your/id596366290?mt=8
… OBVIOUSLY DESIGNED BY A MALE DESIGNER OR TEAM…
“I can’t design without research
-Personal design approach
http://uxrave.com/post/8951834762/designing-for-ux-poster-by-mike-finch
http://www.slideshare.net/Centerline_Digital/ux-design-infographicslideshare
YOU
YOUR COLLEAGUE
GIRLFRIEND
MOM & DAD
RANDOM PERSON IN
CAFE
BASED ON 

DATA
http://www.ux-lady.com/diy-user-personas/
“Have a research question& goal
“Ask the WHY questions without
leading leading the user
HOW MANY USERS SHOULD I TEST?
0 < 1 < 5< 10<15
“The ultimate user experience is
improved much more by 3 studies
with 5 users each than by a single
monster study with 15 ...
ITERATE
Mix Qualitative & Quantitative research
“Research is a team sport
-Quoting someone in UX field
MY FAVOURITE TOOLS
CARD SORTING & USER INTERVIEW
CARD SORTING
TREE TESTING
https://www.optimalworkshop.com/treejack
ON SITE USABILITY TESTING
WEB ANALYTICS - CLICK & MOUSE TRACKING & VISITOR RECORDINGS
two
hours
every
six
weeks
Everyone on
the team
should observe
user research,
regularly
and often.
It’s the best
way to mak...
THANK YOU &
WELCOME TO UX RIGA 2017 - FEB 23RD 2017 Subscribe to get updates
Why you should test your design on at least one user
Why you should test your design on at least one user
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Why you should test your design on at least one user

Presentation at Design Friday @ MobilLab, Tallinn on the importance of user research in order not to fail building a digital product that doesn't fit the market and user needs. Presentation also address my personal design concepts and personal favourite or the most useful user research methods.

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Why you should test your design on at least one user

  1. 1. WHY YOU SHOULD TEST YOUR DESIGN 
 ON AT LEAST ONE USER Liga Letina, UX Lead
  2. 2. NEXT APP FOR TRACKING YOUR EXPENSES https://itunes.apple.com/us/app/next-for-iphone-track-your/id596366290?mt=8
  3. 3. … OBVIOUSLY DESIGNED BY A MALE DESIGNER OR TEAM…
  4. 4. “I can’t design without research -Personal design approach
  5. 5. http://uxrave.com/post/8951834762/designing-for-ux-poster-by-mike-finch
  6. 6. http://www.slideshare.net/Centerline_Digital/ux-design-infographicslideshare
  7. 7. YOU
  8. 8. YOUR COLLEAGUE
  9. 9. GIRLFRIEND
  10. 10. MOM & DAD
  11. 11. RANDOM PERSON IN CAFE
  12. 12. BASED ON 
 DATA
  13. 13. http://www.ux-lady.com/diy-user-personas/
  14. 14. “Have a research question& goal
  15. 15. “Ask the WHY questions without leading leading the user
  16. 16. HOW MANY USERS SHOULD I TEST? 0 < 1 < 5< 10<15
  17. 17. “The ultimate user experience is improved much more by 3 studies with 5 users each than by a single monster study with 15 users -Jakob Nielsen https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
  18. 18. ITERATE Mix Qualitative & Quantitative research
  19. 19. “Research is a team sport -Quoting someone in UX field
  20. 20. MY FAVOURITE TOOLS
  21. 21. CARD SORTING & USER INTERVIEW
  22. 22. CARD SORTING
  23. 23. TREE TESTING https://www.optimalworkshop.com/treejack
  24. 24. ON SITE USABILITY TESTING
  25. 25. WEB ANALYTICS - CLICK & MOUSE TRACKING & VISITOR RECORDINGS
  26. 26. two hours every six weeks Everyone on the team should observe user research, regularly and often. It’s the best way to make sure a service meets user needs. GovernmentDigitalServiceuserresearch.blog.gov.uk http://govdesign.tumblr.com/post/142784324568/download-the-poster-two-hours-every-six-weeks
  27. 27. THANK YOU & WELCOME TO UX RIGA 2017 - FEB 23RD 2017 Subscribe to get updates

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