1. Editing Further Feedback • As I was editing I asked a member of my target audience • "What do you think of the way in which this video ends"

2. SHE REPLIED • "I feel the end sequence comes in too early"

3. FROM THIS FEEDBACK • As you can see below, though it still seems long, I have cropped it; • To a standard in which she agrees is appropriate

4. HURRAH The end is deemed suitable by our audience