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liliankasem.com | @liliankasem
CONVERSATIONS-AS-A-PLATFORM
Bots Are The New Apps
LILIAN KASEM
www.botframework.com
Why are we hearing so much
about bots now?
• AI
• Messaging apps
• Data
@liliankasem
3.6 Million Apps
Total Number
of Mobile
Apps
@liliankasem
1
2
3
4
5
6
7
8
9
10
Monthly Mobile Usage
Source AppAnnie 2015
Mobile Minutes Spent in for leading OTT messaging apps (US)
M
5M
10M
15M
20M
25M
30M
35M
@liliankasem
1bn
62m
100m
300m
800mTotal
Registered
Users
(Mobile & Desktop)
@liliankasem
Conversations
as a Platform
Conversations
as a Platform
RUNS ANYWHERE,
ANY DEVICE
SOLVES A PROBLEM
How do you make a bot?
How do you make a bot GREAT?
www.botframework.com
Bot Connector Basics
@liliankasem
Bot Builder SDK
@liliankasem
Bot Connector Messages
{
"type": "Message",
"id": "68YrxgtB53Y",
"conversationId": "DphPaFQrDuZDKyCez4AFGcT4vy5aQDje1lLGIjB8v18MFtb",
"language": "en",
"text": "You can say "/order" to order!",
"attachments": [ ],
"from": {
"name": "+12065551212",
"channelId": "sms",
"address": "+12065551212",
"id": "Ro52hKN287",
"isBot": false
},
"channelData": { SMS data here },
"botUserData": { your data here },
...
}
Bot
Connector
Your
Bot
@liliankasem
Bot Framework Emulator
@liliankasem
Developer Portal
@liliankasem
Bot Directory
@liliankasem
Hello World
Adding
Bot Smarts
COGNITIVE APIs
Microsoft
Cognitive
Services
Give your apps
a human side
Apps Powered by MS Cognitive Services
Captionbot.ai CelebsLike.Me Murphybot.com
How-Old.net TwinsOrNot.net
https://www.microsoft.com/cognitive-services/en-us/applications
Speech & Language
Custom Recognition | Speaker Recognition | Speech
Bing Spell Check | Language Understanding | Linguistic Analysis | Text Analytics | Web
Language Model
github.com/liliankasem/busbot
Bot + Cognitive Services
Bot Best
Practices
It’s not just a dev’s job
Best Practices: Planning
How does it add value?
What is its task?
How will people use it?
@liliankasem
Best Practices: Planning
How does it add value?
What is its task?
How will people use it?
@liliankasem
Best Practices: Onboarding
Have the bot introduce itself
Explain what it can do
Introduce a menu that users can easily return to if stuck
Suggest a first action for the user to take
@liliankasem
Best Practices: Interaction
Use buttons
Be clear when asking for a user’s information
Layer in A.I.
Add conversation
Don’t leave users hanging
Add some design elements
@liliankasem
Best Practices: Live
Capture Telemetry
Identify pain points
Implement Feedback loop
DevOps
Are bots the new apps?
liliankasem.com | @liliankasem
• dev.botframework.com
• microsoft.com/cognitive-services
• github.com/liliankasem/busbot
www.botframework.com

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[OLD VERSION] Bots Are The New Apps