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New Media Vs Traditional Media

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Lillykemmy

Is new media posing a challenge to traditional media? This screencast is part of the New Media module for an MA in Public Relations course.

News & PoliticsBusiness
1 of 14
Is new media posing a serious challenge to traditional media? L.Omariba MA Public Relations University of Westminster
NEW MEDIA
[object Object],[object Object],The Public Relations Long Tail
New media ecosystem ,[object Object],[object Object]
Web 2.0 map ,[object Object]
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                                                                     Social Media Press Release Template by Todd Defren - Shift Communications “ Traditional press releases do not seem to work these days,” says Todd Defren, Principal of SHIFT Communications and father of Social Media Release.
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newspapers and magazines readership decline Online sources for news are booming
[object Object],[object Object],Source: 2008 survey, Pew Research Center for the People and Press Key News Audiences Blend Online and Traditional Sources
Source: 2008 survey, Pew Research Center for the People and Press ,[object Object],[object Object],Key News Audiences Blend Online and Traditional Sources
Social media and networking: A global phenomenal social-media-usage-world-map-2008
New media Vs Traditional ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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New Media Vs Traditional Media