There is now a longer presentation on guerrilla usability testing here: http://www.slideshare.net/LilyDart/guerrilla-testingwordcamp
When you're tight on time and budget guerrilla testing can be a quick and cheap alternative to lab usability testing to gather some insights for improvement. Traditionally used for transactional services, this presentation covers some tips on focusing on more copy-led websites and services.
2. We use guerrilla testing
because it’s cheap,
simple and effective
@lily_dart
Guerrilla testing for content
3. “the art of pouncing on lone people
in cafes and public spaces, [then]
quickly filming them whilst they use
a website for a couple of minutes”
@lily_dart
Guerrilla testing for content
@MartinBelam
7. @lily_dart
Guerrilla testing for content
Is the language relevant to them?
Have they understood what they’ve read?
Can they find the content?
Evaluating content
11. @lily_dart
Guerrilla testing for content
Can they stop for 10 minutes?
Where will you find your audience?
1. Venue
Preparing a session
12. @lily_dart
Guerrilla testing for content
Can they stop for 10 minutes?
Will you have internet access?
Where will you find your audience?
1. Venue
Preparing a session
19. @lily_dart
Guerrilla testing for content
Why are you there?
What do you want from them?
Who are you?
3. Practised introduction
Preparing a session
20. @lily_dart
Guerrilla testing for content
Example introduction
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m
here asking people to take a look at a website and let
me know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
Preparing a session
21. @lily_dart
Guerrilla testing for content
Example introduction
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m
here asking people to take a look at a website and let
me know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
Preparing a session
22. @lily_dart
Guerrilla testing for content
Example introduction
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m
here asking people to take a look at a website and let
me know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
Preparing a session
23. @lily_dart
Guerrilla testing for content
Example introduction
Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m
here asking people to take a look at a website and let
me know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
Preparing a session
24. Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m
here asking people to take a look at a website and let
me know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
@lily_dart
Guerrilla testing for content
Example introduction
Preparing a session
25. Hi, do you have a minute?
My name is Lily and I work for a research agency. I’m
here asking people to take a look at a website and let
me know what they think, and recording the answers. In
return for your time, we’ll buy you a coffee or slice of
cake to say thank you.
Do you have 10 minutes to spend with me?
@lily_dart
Guerrilla testing for content
Example introduction
Preparing a session
27. You have just been offered a full-time job and
are about to sign the employment contract.
The contract says that you only get 5 days of
paid holiday per year. You aren’t sure if, legally,
that’s enough. Where do you go to check?
@lily_dart
Guerrilla testing for content
Example scenario
Preparing a session
30. @lily_dart
Guerrilla testing for content
What might create that need?
Which user need are you testing?
4. Scenarios
Preparing a session
31. @lily_dart
Guerrilla testing for content
What might create that need?
When has a user fulfilled that need?
Which user need are you testing?
4. Scenarios
Preparing a session
34. You have just been offered a full-time job and
are about to sign the employment contract.
The contract says that you only get 5 days of
paid holiday per year. You aren’t sure if, legally,
that’s enough. Where do you go to check?
@lily_dart
Guerrilla testing for content
Example scenario
Anatomy of a scenario
36. You have just been offered a full-time job and
are about to sign the employment contract.
The contract says that you only get 5 days of
paid holiday per year. You aren’t sure if, legally,
that’s enough. Where do you go to check?
@lily_dart
Guerrilla testing for content
Example scenario
Anatomy of a scenario
38. You have just been offered a full-time job and
are about to sign the employment contract.
The contract says that you only get 5 days of
paid holiday per year. You aren’t sure if, legally,
that’s enough. Where do you go to check?
@lily_dart
Guerrilla testing for content
Example scenario
Anatomy of a scenario
39. @lily_dart
Guerrilla testing for content
A good scenario
doesn’t hint to the
participant how to achieve
the goal
Anatomy of a scenario
40. You have just been offered a full-time job and
are about to sign the employment contract.
The contract says that you only get 5 days of
paid holiday per year. You aren’t sure if, legally,
that’s enough. Where do you go to check?
@lily_dart
Guerrilla testing for content
Example scenario
Anatomy of a scenario
47. @lily_dart
Guerrilla testing for content
Focus your session on scenario based tasks
Pick a location where your audience is
In conclusion
48. @lily_dart
Guerrilla testing for content
Focus your session on scenario based tasks
Let participants decide success
Pick a location where your audience is
In conclusion
49. @lily_dart
Guerrilla testing for content
Focus your session on scenario based tasks
Let participants decide success
Pick a location where your audience is
In conclusion
Understand what they’d do next
50. A little bit of testing is
better than none
@lily_dart
Guerrilla testing for content