Assignment 3: Digital Publishing (SlideShare)

1. INTRODUCTION
• KINETIC Online Sport Shop is an E-Commerce
Website developed by the students of Faculty of
Computer Science and Information Technology
majoring in Software Engineering and Information
System.
• Our group is given the task to promote/advertise our
products via one of the social media, SlideShare.
• KINETIC Online Sport Shop provides an excellent
shopping experience to the customers who purchase
sport goods online.

2. About KINETIC Online Sport Shop
• All the products that we offer are ORIGINAL BRANDS.
• All the products we sell fulfill the safety policy and SIRIM.
• We counteract all the illegally copied, manufactured and/or
distributed products.

3. KINETIC Online Sport Shop
We sell:
• Sports Shoes (Men & Women)
Running, Badminton, Basketball, Soccer, Tennis, Squash, H
ockey, Children’s Sport Shoes, and more.
• Sports Apparel (Man & Women)
Track suit, Track pants, Swimming suit, Jersey and more.
• Sports Accessories (Man & Women)
Bottle, Bags, Cap, Eyewear, Electronic
devices, Gloves, Protective Equipments, Socks, Sport Balls
and more.

4. We Sell…

5. How to Shop?
1. Register as a member of KINETIC Online Sport Shop by clicking on “Register”
button.
2. Login as the member of KINETIC Online Sport Shop by clicking on “Login”
button.
3. Start shopping! Add the products you wish to buy to the cart by clicking “Add to
cart” button.
4. After product selection, click “Next” and choose the payment method to perform
payment.
5. Shipping charges apply according to carrier rates.
6. Product will be delivered within 7-12 working days once transaction is
completed.

6. 1. Register
• Register as a member of KINETIC Online Sports Shop. Fill in the form
below and click “Register”.

7. 2. Login
• Login as the member of KINETIC Online Sports Shop by clicking on
“Login” button. Enter your username and password and click “Login”

8. 3. Start Shopping
• Add desired product to the cart by clicking “Add to cart” button.

9. 4. Check Out
• Click “Next” to check out and perform the payment. Choose one of the
payment method to perform the payment.

10. Marketing
Strategies

11. 1. Brands

12. 2. KINETIC Online Sports Shop
Website

13. 3. Customer Preferences (Statistics)
Nike
33%
Adidas
27%
Puma
20%
Reebok
16%
Others
4%
Sports Shoes

14. Customer Preferences (Statistics)
Nike
35%
Adidas
27%
Reebok
25%
Fila
10%
Others
3%
Sports Apparel

15. Customer Preferences (Statistics)
Yonex
32%
Wilson
19%
Prince
20%
Li Ning
15%
Others
14%
Sports Accessories

16. 4Ps of Marketing
Products
Price
Place (Online Shop)
Promotion

17. Competitive Advantages
• Reasonable price
• Promotion – Stock Clearance, Year-End Sales, New
Year Sales (Discount up to 50%)
• User friendly user interface – simple, intuitive interace
to enhance user experience
• ORIGINAL products and brands from the supplier

18. Presented BY:
LOKE MEE SIE 161105
LOW LI PING 161399
CHIN YOON MAY 161796
GOOI SIEW WOEI 161897
LIM FUI JIA 163197
TAN KIM LOONG 164021