Every restaurant is unique. Every brand stands for something. In fact, the more unique your brand is, the more likely it is to attract people. When you first start a restaurant, your branding is an excellent way to communicate with your customers. But a good name and logo is just a starting point for your branding strategy which includes a lot more. In this article, we will tell you how an online food ordering system can be used to grow your brand. But let’s go back one step. What makes a restaurant brand stand out? There may be multiple reasons. Good food comes first. People remember you if you serve excellent food. Next is a good experience. At a physical outlet, this would be good service, good ambiance and less wait time. Whereas for online deliveries, it would include good packaging and on-time delivery.

1. January 2,
2019
How an Online Food Ordering System Can Help Your
Brand Grow
limetray.com/blog/online-food-ordering-system-grow-brand
Every restaurant is unique. Every brand stands for something. In fact, the more unique
your brand is, the more likely it is to attract people. When you first start a restaurant,
your branding is an excellent way to communicate with your customers. But a good
name and logo is just a starting point for your branding strategy which includes a lot
more. In this article, we will tell you how an online food ordering system can be used to
grow your brand.
But let’s go back one step.
What makes a restaurant brand stand out?
There may be multiple reasons. Good food comes first. People remember you if you
serve excellent food. Next is a good experience. At a physical outlet, this would be good
service, good ambience and less wait time. Whereas for online deliveries, it would include
good packaging and on-time delivery.
In this article, we will focus on the importance of your own online food ordering system
from a brand perspective.
The pillars of an online ordering system for your restaurant are :
1. Website
2. Online Food Ordering App.
Online Food Ordering Apps provide more menu options
Helps in building a storyline
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2. Sure, customers love good food, and that is the primary reason for them coming to you.
But that is not the only driving force that keeps them coming back to you. What they love
more is a great story. A well-defined storyline goes a long way in telling them more about
you as a restaurant brand. Tell them how you came into existence. What keeps you
going. Make sure that the essence of the brand is a part of your restaurant website and
online food ordering app. When your restaurant website and app together share one
common story, your customers will relate to you better. And business will follow.
Gives creative freedom
Yes – unlike on a food aggregating app, your message is not restricted to a small space.
Your restaurant’s website lets you promote yourself – you can play around with the
placement of your latest promotions, hot selling items. Also, have portals/discussion
forums with your customers so that they feel like a part of your brand.
Creative online restaurant promotion ideas
Do not shy away from telling your customers exactly what they will get from you when
they come to your restaurant.
Outlet to share information that matters
Your website is the hub for all important information. Some of the important points to
include in your website and app are listed below:
An up to date online ordering menu
Your restaurant timings
Updates about your restaurant
Testimonials and reviews
Standing out from the competition
When customers choose you, they are choosing you over a few similar restaurants in
your niche. For example, a prospective customer wants to eat Chinese, he will research
about 4-5 restaurants, check out the ratings, their websites, their social media accounts
and then zero in on a specific one based on a combination of factors.
Now if your competitor has a website, that will definitely give him an edge over you,
especially if the website is well-made. So do not build an ordinary website or a me-too
website. Put your brand story in it. Fill it up with all sorts of engaging media. Complete
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3. with mouth-watering food snaps, a wider range of menu options, positive ratings, written
testimonials and so forth.
A base for your restaurant CRM campaigns
Promotions you do on any channel should have a well-defined objective – engage
prospects and get more orders. In the digital space, it’s online food orders. You might
drive a complete restaurant CRM campaign that includes email campaigns & SMS
campaigns. You can link all the call to action buttons to your website or make them
download an app.
Use offers on your restaurant CRM campaigns to lure customers
Here are a few examples-
40% discounts for all orders placed through our app today. Download Now
In the mood for a burger? Check out our all new Mexican Tower burger. Visit
website Now.
Once on the website, customers are free to navigate and check you out. Make their
experience lovely and they would remember your restaurant.
Search Engine Visibility
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4. Well – we can never take this off the list. If you are a donut selling company and a
prospect types donut on the search engines, what he sees as the first 2-3 links are
extremely important. If your restaurant’s website pops up first, you are going to get a lot
of hits on your website. And subsequently, greater online food orders too.
More website content, sections, and digital presence will increase the likelihood of your
restaurant ranking for the keywords in your niche.
Why Should You Invest in a Branded Online Food Ordering
Platform
Your own online food ordering system can help to solidify your brand and increase
business. Here’s how:
More opportunities to cross-sell
When you aren’t restricted by the space constraint issue common in third-party
aggregator portals, you can strategically provide more options to increase the average
basket size of your customer.
Loyalty program integrations
Your online food ordering systems – mobile app and website, can be equipped with
loyalty options that drive your customers to order more frequently and redeem points
for greater discounts.
No cuts to third parties
Direct orders on your online food ordering system ensure you do not pay commission to
third parties – this helps in generating more profit from each order. Also, a reduced
dependency is great to safeguard from future volatility in the commission rates.
Power your brand with a full-stack online ordering system
An online food ordering system is a great vehicle for you to build and strengthen your
restaurant brand. It creates a unique identity for you. It helps you connect better by
building strong emotional ties.
Hope you enjoyed the read. Now that we know the importance of setting up an online
food ordering system, here’s how to build one that stands out.
More power to you!
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