Part of executives' personal branding and networking workshop

1. •Communication model changes and
internal social networks
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4 KSF
for Creating & Maintaining
Meaningful Relationships on
Linkedin

2. Who am I?

3. Optimize your
Professional Profile

4. How to Optimize your
Professional Profile?
 Upload professional picture
 Be a 100% profile completeness user
 Write summary
 Write like person to persona
 Specify who should approach you
 Add contact information
 Embed key words in title, summary, current
position & skills
 Upload written, designed content
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5. Build & Maintain your
Professional Network

6. How to get into the 500+ club?
 Import contacts from every email list you
have
 Invite colleagues, friends from university, &
old jobs, suppliers, customers, investors
 Use Linkedin offers , Introduction
 Invite new people you meet off-line or on
other social networks
 Join groups
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7. Engage on LinkedIn

8. How to Write an Engaging Post?
 Provide interesting & contextual content
 Drop the email approach
 Upload quality visual
 Use call to action
 Keep it short
 Ask questions
 Post quotes
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9. Integrate
Linkedin in
your work
routine &
offline
activities

10. How to Integrate Linkedin with your
Work Routine?
 Download the mobile app/ allocate time
 Add your linkedin link to your signature, website &
other marketing materials
 Follow your network’s updates and your
connections’ interactions
 Make your employees your ambassadors
 Share valuable content/ Comment on relevant
posts
 Combine on-line & off-line activities
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