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Cross media optimization with qr codes


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Companion presentation to CaféLina blog post | Cross Media Optimization with QR codes |

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Cross media optimization with qr codes

  1. 1. Cross Media Optimization with QR Codes Lina Arseneault 7/7/2012
  2. 2. QR CodesO Don’t be too quick to dismiss the usefulness of QR CodesO Naysayers usually narrowly describe them as “QR codes in ads” B2C Business- to- Consumer 2 7/7/2012
  3. 3. What’s Your Perspective? B2C G2C Business- Government- to- to-Citizen Consumer G2G B2G G2BGovernment- Business-to- to- e-Govt Government- to-Business GovernmentGovernment B2B G2E Business Government- -to- to-Employee Business 7/7/2012 3
  4. 4. Exploit the Reach of BYODO Opportunity to capitalize on mobile-social behavior in many settingsO Bring your own device (BYOD) is an alternative strategy allowing employees, business partners and other users to use a personally selected and purchased client device to execute enterprise applications and access data. Source: Gartner Glossary 7/7/2012 4
  5. 5. Have SpecificMobile-Social Goals What are you trying to accomplish? Who are you trying to reach? What’s your success target? 7/7/2012
  6. 6. Government Made Easy ! 7/7/2012 6
  7. 7. 7/7/2012 7
  8. 8. Increase Facebook Fan Base 7/7/2012 8
  9. 9. Deloitte’s 2012 Technology, Media andTelecommunications (TMT)Predictions Deloitte Technology, Media and Telecommunications Predictions 2012 7/7/2012 9
  10. 10. For 2012, Deloitte forecasts that smartphones will influence $159 billion in retail salesO Smartphones will influence 19 percent of retailers’ sales by 2016O Smartphone shoppers are 14 percent more likely to convert and make a purchase in the store than non- smartphone usersO If a consumer is using a retailer’s mobile app, they are 21 percent more likely to convert in the store O “This shows the power of owning that interface with the consumer as opposed to allowing them to go to a third party interface while in the store.”Kasey Lobaugh, direct-to-consumer and retail multichannel practice leaderat Deloitte Consulting LLP, New York commenting on study findings 7/7/2012 10
  11. 11. Cross Media Optimization 7/7/2012 11
  12. 12. @LinaArseneault CaféLina Blog www.café 12
  13. 13. Distinct Offers 7/7/2012 13
  14. 14. Mobile Integration for Faster Refills 7/7/2012 14
  15. 15. @LinaArseneault CaféLina Blog www.café 15
  16. 16. 7/7/2012 16
  17. 17. QR Code Goes to the Movies 7/7/2012 17
  18. 18. Mobile purchases nowcomprise 27 percent ofFandango’s overallticket salesJessica Yi, chief product officer atFandango | July 2012Source: Mobile Commerce Daily 7/7/2012 18
  19. 19. QR Mobile Movie Ticket 7/7/2012 19
  20. 20. Mobile App Be Found! 7/7/2012 20
  21. 21. Mobile App Attach Rate 7/7/2012 21
  22. 22. Restaurant QR ExtensionsO Il Fornaio Holiday Gift Card Offer (virtual and traditional)O Boston Market relies on QR codes to drive summer foot traffic by Rimma Kats 7/7/2012 22
  23. 23. Conference RegistrationNot a mobi site, perhaps driving to the conference mobile app would have been a better choice 7/7/2012 23
  24. 24. Pinterest QR Pin Boards 7/7/2012 24
  25. 25. More QR Market ResearchO Gartner Webcast Archive : “The Gartner Hype Cycle Special Report: What’s Hot for 2012” hosted by Jackie Fenn, VP & Gartner Fellow Emeritus. O According to Gartner (as of July 2011), QR/color code is positioned in the early “slope of enlightenment” stage with an 2-5 years estimated time frame to full mainstream adoption (i.e. reaching plateau of productivity). 7/7/2012 25
  26. 26. 7/7/2012 26
  27. 27. Additional InformationO Check out the companion slideshare to this post.O The pros and cons of mobile bar codes – by Rachel Lamb via Luxury Daily Includes case studies on Gucci and Bloomingdale’s. More examples.O Gartner Webcast Archive : “The Gartner Hype Cycle Special Report: What’s Hot for 2012” hosted by Jackie Fenn, VP & Gartner Fellow Emeritus.O Countless QR Code Samples on Pinterest: QR Code Pins-Boards-People 7/7/2012 27
  28. 28. Related QR PostsO QR Codes: Quiet Revolution or Quite Redundant? O Reference the SlideShare companion O Reference the SlideShare companionO Encore! QR Codes: Here to Stay or Fade Away?O Marketing Artfully: QRart and Not So Pretty Implementations of QR CodesO What You Should Know About QR Code HypeO Don’t Assume Your QR Code is Knocked Up, Give her a Pregnancy Test 7/7/2012 28
  29. 29. @LinaArseneault CaféLina Blog www.café 29
  30. 30. O About CaféLina and Lina: O O CaféLina Blog: O Twitter: @LinaArseneault O Email: O LinkedIn: O Slideshare: O High-Resolution Pictures on FlickrScan to find thispresentation online 7/7/2012
  31. 31. Lina’s Social ReachO When you create content or engage, you impact others. Klout measures influence online. View my Klout style and score at Your overall PeerIndex score is a relative measure of your online authority. This score reflects the impact of your online activities, and the extent to which you have built up social and reputational capital on the web. PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards. O View Lina’s overall Peerindex score.O Peerindex Listings O Author, consultant and coach, Raymond Morin curates a number of lists on Peerindex. You can find Lina on: O WEB Influencers WORLD O Over 1800 WEB professionals listed and ranked by social network influence (French/English) O Professionnels WEB (Francophonie) O + de 550 professionnels du WEB (francophonie) – Québec, Canada, France. Belgique, Suisse, Europe 7/7/2012 31