Qr codes quiet revolution or quite redundant

1/30/2015
QR Codes:
Quiet Revolution or
Quite Redundant?
Lina Arseneault

1/30/2015
10 QR Code
Applications
& Bonus Material
As referenced in Café Lina Blog post
http://cafelina.me/2011/12/01/qr-codes-quiet-
revolution-or-quite-redundant/

1/30/2015
La révolution tranquille
(Quiet Revolution)
O 1960s period of intense
change in the province
of Québec
O Characterized by the
rapid secularization of
society, the creation of
a welfare state (État-
providence) and a re-
alignment of politics
O These changes
ultimately shaped a
distinct National
Identity
3

1/30/2015
Here To Stay or Fade Away?
OWill QR codes have their own
digital “Quiet Revolution” or will
they fade into oblivion because
they lack purpose, identity and a
sense of belonging?
4

@LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 5

1/30/20151/30/2015 6
http://bcove.me/5rgq0eci

1/30/2015
QR Code Basics
O QR (Quick Response) code is a two dimensional bar
code originally designed for the automotive industry
O Allow its contents to be decoded at high speed
O QR code reader required on your mobile phone
O When you see a QR code in traditional media
placements such as magazines or billboards
O Take a picture of it with your phone’s camera and you’ll be
directed to the embedded information of that code
O Programmed destination could be a website, video, text
message or telephone number
O Easy to create (using a QR generator application) and
then embed into the physical world
O With a minimal cost to entry, the possibilities for uses
abound
7

1/30/2015
3 Easy Steps
1. Select your QR
reader app
2. Once activated,
point at QR code
(as if you were
taking a picture)
3. App will auto-read
the code and
redirect you to its
programmed
location
8

1/30/2015
10 QR Code
Applications
As referenced in Café Lina Blog post
http://cafelina.me/2011/12/01/qr-codes-quiet-
revolution-or-quite-redundant/

1/30/2015
California Department of
Motor Vehicles
11
O Easy access to
online reservation
system
O No need to call,
remember or type
in a URL

1/30/2015
California Department of
Motor Vehicles
12

1/30/2015
Drawbacks
O Text heavy: not
designed as a
mobile site
O Drill down steps
O Requires
expanding and
typing
13

1/30/2015 15
$xxxx __
_______
_______
_______
post-card mailer

1/30/2015
The World’s Best Digital
Marketing Campaigns
O In the following tweet, Jeff Bullas references a
post by Mark Schaefer who in turn introduces a
brilliant SharePoint presentation by Gregory
Pouy (gregfromparis):
http://t.co/HouREJLF
O Specific to QR codes, check out the 2nd and
3rd case studies featured in Gregory’s material
21

http://www.businessesgrow.com/2011/11/30/the-worlds-best-digital-marketing-campaigns/

1/30/2015
Bonus Material
Additional Examples & References

1/30/2015
HP Pavilion – San Jose,
California, December 3rd 2011
26

1/30/2015
… Unlike California DMV
O Designed for mobile
reading (not too text
heavy)
O One step call to
action
O Interaction with fans
28

1/30/2015
Designer QR codes from
Paris
O QRArt Form
O The activation of print
through the themes of
art and dance
O Designers across the
world have modified
these codes to provide
a visual and
interactive experience
O Check them out at
ineoscan.com
29

1/30/2015
Changing Libraries
O QR code library card
O Easily find and borrow
hard copy and / or
digital version of a
book
O QR code + PIN =
verified identity
O Promote books or
events
30
http://www.slideshare.net/cawa/qr-codes-5812505

1/30/2015O Read the article 31

1/30/2015
Subcribe to the
QRazy Times
32
http://paper.li/myweb2learn/1296177680

1/30/2015
www.corporate-eye.com/blog
O QR Code Scanning Skyrockets up 4549 Percent in Q1 2011
O http://www.corporate-eye.com/blog/2011/05/qr-code-scanning-skyrockets-up-4549-
percent-in-q1-2011/
O Use QR Codes so You Don't Get Thrown Away After Tradeshows
O http://www.marketingprofs.com/articles/2011/6585/use-qr-codes-so-you-dont-get-thrown-
away-after-tradeshows#ixzz1gdTUfXMK
O What Do Consumers Want When They Scan QR Codes?
O http://www.corporate-eye.com/blog/2011/05/what-do-consumers-want-when-they-scan-
qr-codes/
O QR Code Consumer Scanning is on the Rise
O http://www.corporate-eye.com/blog/2011/08/qr-code-consumer-scanning-is-on-the-rise/
O Brands Create Unique Print Ads with QR Codes
O http://www.corporate-eye.com/blog/2011/11/brands-create-unique-print-ads-with-qr-
codes/
O Brands Increase Mobile Marketing Spending with a Local Focus
O http://www.corporate-eye.com/blog/2011/11/brands-increase-mobile-marketing-spending-
with-a-local-focus/
34

1/30/2015
O About CaféLina and Lina:
http://cafelina.me/about/
O CaféLina Blog: http://cafelina.me/
O Twitter: @LinaArseneault
O Email: lina@cafe-lina.com
O LinkedIn: www.linkedin.com/in/linaarseneault
O Slideshare:
http://www.slideshare.net/Lina_Arseneault
O High-Resolution Pictures on Flickr
Scan to find this
presentation online

1/30/2015
Lina’s Social Reach
O When you create content or engage, you impact others. Klout
measures influence online. View my Klout style and score at
http://klout.com/#/LinaArseneault
O Your overall PeerIndex score is a relative measure of your online
authority. This score reflects the impact of your online activities,
and the extent to which you have built up social and reputational
capital on the web. PeerIndex recently won the Grand Prix at the
Europas which are the annual European Tech Startup Awards.
O View Lina’s overall Peerindex score.
O Peerindex Listings
O Author, consultant and coach, Raymond Morin curates a
number of lists on Peerindex. You can find Lina on:
O WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence
(French/English)
O Professionnels WEB (Francophonie)
O + de 550 professionnels du WEB (francophonie) – Québec, Canada, France.
Belgique, Suisse, Europe
37

Qr codes quiet revolution or quite redundant

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Qr codes quiet revolution or quite redundant