Learn more about our program and efforts to develop a pipeline of the next generation of diversity leadership in the marketing, media and advertising industry. If not you, who? If not now, when?

2. The Marcus Graham Project is a 501 (c) 3 non-profit organization and national
network of diverse professionals whose mission and theory is that by investing in
the exposure, training and mentorship of the next generation of talent, we will see
a return in the development of a vast talent pool of marketplace leaders in the
media and marketing industry.
The vision of the Marcus Graham Project (MGP) is to connect and collaborate with
the talent development ecosystem, including higher education, corporations,
agencies and trade and the media community to create a long term solution to
widening the pool of diverse talent and leadership within the industry
Founded in 2007 / Incorporated 2009
HQ in Dallas, TX with over 2500 members and alumni internationally
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3. Marcus Graham, Eddie Murphy
character in the 1992 Fil
Boomerang, inspired a generatio
of marketers to explore the care
field. In the film he played a h
Marketing Director. His charact
is also the inspiration for th
name of our non-profit seeking
change the face of the med
marketing and advertisin
industry. In 2017, we celebrate
the Marcus Graham Project’s
Year anniversary as well
Boomerang’s 25th anniversary.

4. 50 years ago, in 1967, the late Ad Industry
veteran Bill Sharp created a program called
Basic Advertising Course to train African
Americans in Advertising.

5. Then, in the 1960’s, the industr
looked like this

6. Now, of course it doesn’t look like
this.

7. 0 20 40 60 80 100
Caucasian
African American
Asian
Hispanic/Latino
Advertising/Medi
Industry
U.S. Population
IT LOOKS MORE LIKE THI

8. 2079And at the current rate of recruiting, hiring, and
retention our industry wont reflect the diversity of our
population for nearly 65 years.

9. As an industry, we must attack the
issue more earnestly and aggressively

10. MGP PROGRAMS
or over 10 years, the Marcus Graham Project’s experiential learning methodology, iCR8™,
as been specifically designed to provide diverse aspirants in the field of marketing and
edia, with the exposure and experience necessary to solidify careers within the industry.
R8™ Programs consist of our flagship Summer Boot Camp in Dallas,, as well as topic
ased workshops such as our Sports Marketing Workshop in Cleveland.
dditional programs include our seminar and travel scholarship and Sound Bite, our alumni
ofessional development series.

11. iCR8™ SUMMER BOOT CAMP
The iCR8™ Summer Boot Camp is a summer long fellowship program, where aspirin
professionals are interviewed for an exclusive opportunity to create their own advertising
marketing agency that they run during the summer, while working through a rigorou
curriculum and training program.

12. The 3 month long, fast-paced boot camp consists of:
• Mentoring
• Speaker Series
• Agency/Company Visits
• Interactive Workshops
• Executive Coaching
• Course Curriculum
• Client Assignments
PROGRAM COMPONENTS

13. On average 94% of graduates found
mployment within 6 months
88% of all MGP Boot Camp alumni have successfully found jobs at
some of the country’s leading companies

14. WHEREATETHEYNOW

15. iCR8™ WORKSHOPS
CR8™ Workshops allow for a more customized partnership with agency,
brand or media partners to identify and expose talent over a weekend.
We have recently held workshops in Chicago, Cleveland, Detroit,
Miami and NYC. Workshops include an industry career panel, case study
competition and mentorship opportunities.
Partners for previous workshops have included Moet Hennessy,
Cleveland Cavaliers, Leo Burnett, thecommunity, GTB.

16. THEGOFUND
The purpose of the GO Fund is to provide financial resource to applicants
interested in attending traveling to the often cost prohibitive industry
conferences, training seminars, networking functions and educational courses.
These events and activities are tremendous ways of increasing industry
knowledge & contacts, keeping our members consistently in touch with top
industry influencers, as well as other up & coming leaders.

17. THE SCHOOL OF THOUGHT TOUR

18. Following the success of our first ever college tour in 2014, we look forward to giving
HBCU college students and young professionals of color across the country exposure to
both the by heading on a nationwide recruitment tour searching for the next generation
of “leaders in their field.”
MGP plans to spearhead industry efforts as we touch some of the most diverse and
talented online with the potential to reach over 150,000 future marketing/advertising
professionals complete with activations and a social media chronicle.
SCHOOL OF THOUGHT RECRUITMENT DRIVE

19. THE MARCUS
GRAHAM PROJECT
Classroom
THE MGP Classroom will be the centerpiece of the school’s 2018/2019 recruiting tour, traveling to key U.S.
markets to attract and engage students in careers in the advertising, marketing, creative technology and media
industries. The box will be a multi-purpose space for meeting students, conducting presentations, promoting
and sharing sponsored content, giveaways, and audio/video experiences.
The tour will serve as a platform for young people to speak their voice and rally around important passion points
such as access to lower-cost education, entrepreneurship, and social justice.
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20. • Brand Workshop (20-30 par2cipants) *ICR8 Workshop
Event Promo2onal Flyer/ Poster MGP Alumni & Friends Panel (Target 150 – 200 per
market)
Potential Drive Elements

21. THE MGP CLASSROOM WILL BE ACTIVATED NATIONALLY
DURING THE 2018/2019 CALENDAR YEAR.
(Final Locations TBD)
SCHOOL LOCATION
Maryland/Eastern
AUC
Shore Princess Anne, MD
Atlanta, GA
Nashville, TN
Hampton, VA
Baton Rouge, LA
Houston, TX
Tennessee
Hampton
Southern
State
Prairie View A&M, Texas Southern, U of H
WHERE IT COMES LIFE
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22. • Title Partner Sponsorship: $300,000
• School of Thought Tour: $250,000
• Presenting Partner Sponsorship: $150,000
• Case Study Sponsorship: $75,000
• Workshop Sponsorship: $50,000
• Go Fund Sponsorship: $30,000
• Summer Bootcamp Scholarship: $20,000
PARTNERSHIP OPPORTUNITIES
Note: All donation levels are welcome, as every dollar or in kind contribution assists our efforts
in building the next generation of leaders. In kind donations of air fare, hotels and equipment
are available as well. All donations are tax deductible to the fullest extent of the law.

23. To learn more about our programs and how you can
support please contact our team at
info@marcusgrahamproject.org
You can also visit our website at
www.marcusgrahamproject.org
Follow Us: @MGProject on Twitter and Instagram
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