Understanding the Millennials Audience in India

2. mil •
A F F L U E N T
IN THE 1980 S OR 1990S

3. I N D I A M I L L E N N I A L S :
A T I M E F O R O P T I M I S M
96%
Affluent Millennials
think the “Indian Dream”
is possible
of Affluent Millennials are confident
in the country’s economic future
60%
Expect to be
successful & advance
quickly in my career
68%
Expect to earn more
money than their
parents did
E M P O W E R E D
E X P E C T A T I O N S

4. I N D I A M I L L E N N I A L S :
T H E S O C I A L - C E N T R I C G E N E R A T I O N
% of Affluent Users that use at least 1 social network to obtain this type of info
P E E R O P I N I O N S
93%
82%
AFFLUENT
MILLENNIALS
AFFLUENT
GENX
T H O U G H T L E A D E R S H I P
92%*
76%
AFFLUENT
MILLENNIALS
AFFLUENT
GENX
P E R S O N A L L O A N S
90%*
67%
AFFLUENT
MILLENNIALS
AFFLUENT
GENX

5. I N D I A M I L L E N N I A L S :
C H A N G I N G F I N A N C I A L S T R A T E G I E S
MILLENNIALS
To t a l : 7 0 %
A f f l u e n t : 7 1 %
Willing to consider
FS products from
non-FS brands:
83%
77%
Hasamobile
appwithfull
features
Workwitha
companywith
positiveonlinebuzz
of Affluent Millennials rate
themselves as having expert of
advanced financial knowledge
57%
When
looking to
choose a
FinServ
company:

6. Seize the Affluent Millennial Opportunity
A C T N O W
B U I L D D I A LO G U E
& T R U S T W I T H
E D U C AT I O N A L C O N T E N T
WA L K T H E WA L K