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Understanding the Millennials Audience in India - FinanceConnect 2015

Understanding the Millennials Audience in India

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Understanding the Millennials Audience in India - FinanceConnect 2015

  1. 1. mil • A F F L U E N T IN THE 1980 S OR 1990S
  2. 2. I N D I A M I L L E N N I A L S : A T I M E F O R O P T I M I S M 96% Affluent Millennials think the “Indian Dream” is possible of Affluent Millennials are confident in the country’s economic future 60% Expect to be successful & advance quickly in my career 68% Expect to earn more money than their parents did E M P O W E R E D E X P E C T A T I O N S
  3. 3. I N D I A M I L L E N N I A L S : T H E S O C I A L - C E N T R I C G E N E R A T I O N % of Affluent Users that use at least 1 social network to obtain this type of info P E E R O P I N I O N S 93% 82% AFFLUENT MILLENNIALS AFFLUENT GENX T H O U G H T L E A D E R S H I P 92%* 76% AFFLUENT MILLENNIALS AFFLUENT GENX P E R S O N A L L O A N S 90%* 67% AFFLUENT MILLENNIALS AFFLUENT GENX
  4. 4. I N D I A M I L L E N N I A L S : C H A N G I N G F I N A N C I A L S T R A T E G I E S MILLENNIALS To t a l : 7 0 % A f f l u e n t : 7 1 % Willing to consider FS products from non-FS brands: 83% 77% Hasamobile appwithfull features Workwitha companywith positiveonlinebuzz of Affluent Millennials rate themselves as having expert of advanced financial knowledge 57% When looking to choose a FinServ company:
  5. 5. Seize the Affluent Millennial Opportunity A C T N O W B U I L D D I A LO G U E & T R U S T W I T H E D U C AT I O N A L C O N T E N T WA L K T H E WA L K

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