Understand the LinkedIn audience in India- their professional background, usage of LinkedIn to consume content and their interest in travel and financial information
Kenya Coconut Production Presentation by Dr. Lalith Perera
The Linked Audience in India Infographic
1. 1
Audience in India
LinkedIn reached out to a sample of its over
27 million users
in India to understand better who they are and
what they do.
INDIANS ON LINKEDIN
YOUNG
87% are ages
18 to 44
AFFLUENT
1 in 5 have income greater
` than INR 20 lakhs per annum
EDUCATED
93% have university
degrees or higher
INFLUENTIAL
85% have influence
over business decisions
at their company
TOP INDUSTRIES THEY WORK IN
Top
Industries
IT and Services
Financial Services
Telecommunications/
Wireless
Computer Hardware/
Semiconductors
Mechanical or Industrial
Engineering
2. 3 in 5
LinkedIn
users have
increased
LinkedIn
activity over
the past year
Members come to LinkedIn for professional
content that other social media websites
can’t provide them with
60% 63% 69%
29%
are looking to
purchase travel
insurance in the
next 12 months
71%
are already members of
or are looking to join
frequent flyer
programs in the next 12
months
30%
of leisure travelers are
members of hotel
loyalty
programs
Globe
Trotters
say LinkedIn is the
primary site they
use for business -
related content
follow a company
/brand and receive
updates
join a group to
discuss relevant
topics
2
Audience in India
60%
use LinkedIn to keep
up-to-date on current
financial trends,
products, institutions
50% Top content
use LinkedIn to
recommend a
financial product,
service to others.
requests
• Company background
• How-to guides
• New product information
and case studies
Source: LinkedIn India Audience 360 study,
completed in March 2014. Member count
as of June 2014
Consume
Financial
Services Content
www.marketing.linkedin.com
lmsindia@linkedin.com