Assessing the ROI of LinkedIn
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Ever wondered how you can measure the ROI of using LinkedIn to drive awareness with your target audience, generate new business and place candidates in their perfect role? Here's how.
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Assessing the ROI of LinkedIn
- 2. WHICH WATCH WOULD YOU BUY IF BOTH WERE £5,000?
- 7. ENGAGE YOUR AUDIENCE USING CONTENT
- 10. CONTENT SHOWCASING THE BRAND
- 11. CONTENT SHOWCASING THE BRAND
- 12. RECRUIT
- 13. RECRUIT
- 14. THE CUSTOMER JOURNEY HAS CHANGED
- 15. TRADITIONAL CUSTOMER JOURNEY -Seeing Job ad -Recruiter reaches out Engaging with recruiter Recruitment experience
- 16. NEW CUSTOMER JOURNEY -Seeing Job ad -Recruiter reaches out Engaging with recruiter Recruitment experience Experience feedback
- 17. THE CONSUMER’S BEHAVIOURS HAVE CHANGED We take immediate action whenever we want to learn, find, do or buy something. Our preferences are shaped in these micro-moments. Ultimately, the brands that do the best job of addressing our needs in each moment will win.
- 18. THE CONSUMER’S EXPECTATIONS HAVE CHANGED When we act on our needs in-the-moment, our expectations are high and our patience is low. Our preferences are shaped in these micro-moments. Ultimately, the brands that do the best job of addressing our needs in each moment will win.
- 19. THE CONSUMER’S EXPECTATIONS HAVE CHANGED Our preferences are shaped in these micro- moments. The brands that do the best job of addressing our needs in each moment will win.
- 20. "EIGHTY PERCENT OF SUCCESS IS SHOWING UP.“ Woody Allen
- 21. SO YOU’VE INVESTED IN MEDIA, HOW DO YOU MEASURE SUCCESS?
- 22. Views of Brand Brand engagements Soft leads Hard leads Conversions Unaware of your brand Client or candidate
- 23. Views of Brand Brand engagements Soft leads Hard leads Conversions Unaware of your brand Client or candidate Times your brand appeared on LI (impressions) Company followers InMails Declined InMails Accepted Job Applications Placements New clients sourced Website traffic Newsletter signups CV uploads Job applications Contact us enquiries Placements New clients sourced Social Actions Multiple page views Time on site Jobs views Job views
- 24. Views of Brand Brand engagements Soft leads Hard leads Conversions Unaware of your brand Client or candidate Times your brand appeared on LI (impressions) Company followers InMails Declined InMails Accepted Job Applications Placements New clients sourced Website traffic Newsletter signups CV uploads Job applications Contact us enquiries Placements New clients sourced Social Actions Multiple page views Time on site Jobs views Job views
- 25. Views of Brand Brand engagements Soft leads Hard leads Conversions Unaware of your brand Client or candidate Times your brand appeared on LI (impressions) Company followers InMails Declined InMails Accepted Job Applications Placements New clients sourced Website traffic Newsletter signups CV uploads Job applications Contact us enquiries Placements New clients sourced Social Actions Multiple page views Time on site Jobs views Job views
- 26. Views of Brand Brand engagements Soft leads Hard leads Conversions Unaware of your brand Client or candidate Times your brand appeared on LI (impressions) Company followers InMails Declined InMails Accepted Job Applications Placements New clients sourced Website traffic Newsletter signups CV uploads Job applications Contact us enquiries Placements New clients sourced Social Actions Multiple page views Time on site Jobs views Job views
- 27. Views of Brand Brand engagements Soft leads Hard leads Conversions Unaware of your brand Client or candidate Times your brand appeared on LI (impressions) Company followers InMails Declined InMails Accepted Job Applications Placements New clients sourced Website traffic Newsletter signups CV uploads Job applications Contact us enquiries Placements New clients sourced Social Actions Multiple page views Time on site Jobs views Job views
- 28. HOW DO WE MEASURE - LINKEDIN
- 29. HOW DO WE MEASURE - WEBSITE
- 30. SET UP GOALS AND ASSIGN VALUES
- 31. SET UP GOALS AND ASSIGN VALUES
- 34. WHAT’S MISSING?
- 35. TRACK PLACEMENTS USING CRM
- 36. TRACK PLACEMENTS USING LINKEDIN
- 40. HOW WILL WE TRACK Tracking Leads Tracking Placements Tracking Clients
- 41. YOU CAN MEASURE THIS!
- 42. THIS IS ONLY THE BEGINNING…
Editor's Notes
- https://www.youtube.com/watch?v=oCZ5aoJEJjA
- https://www.youtube.com/watch?v=iDSWWt8gmAM
- https://www.youtube.com/watch?v=EqBO2fVXO-c
- How many people go into a Rolex store and buy a watch without having made 80% of the decision first? -Maybe not then -Maybe not that model -Maybe not at that price But already know they are going to buy a Rolex due to all the work done before
- Bad recruiter from Michael Page as opposed to Michael Page being bad
- This makes the quality, relevance, and usefulness of marketing more important than ever.
- This makes the quality, relevance, and usefulness of marketing more important than ever. A/B Test different apply methods eg “Quick apply” or “Apply with LinkedIn”
- This makes the quality, relevance, and usefulness of marketing more important than ever.