Marketing Director Ian Mullen from Emerald Technology explains how LinkedIn supports their client and candidate relationships, whilst reduces time to hire and increases Recruiter efficiency

1. Talent Solutions
Challenge
Emerald Technology’s primary objective is to become a one-stop
solution provider to their clients across all critical business functions
in the technology industry. Ian Mullen, explains that “Emerald
Technology specialises in entering brand new markets and
identifying the recruitment challenges there.” The global aspect of
their business led them to LinkedIn in 2011 to obtain access to a
larger network of senior level professionals worldwide.
Direct Sourcing in Remote Markets
Emerald Technology’s consultants use LinkedIn Recruiter to source
passive candidates, filtering their search by geography, experience
level, and past company. The InMail tool provides direct access to
the candidates’ mailboxes, allowing the recruiter to sell the potential
role against the backdrop of information they already know about
the candidate from their profile. Over 80% of LinkedIn members are
receptive to being approached by agencies about new roles*, so
with a carefully crafted message, the consultant can be hopeful of a
positive response.
Before using LinkedIn, the team felt like they were missing out on a
lot of potential in the job market and the results weren’t as accurate
as they could’ve been. Since adopting LinkedIn’s Talent Solutions
they have seen their time-to-hire reduced by 60%.
Emerald Technology
“Before LinkedIn, it would take
us 8 to 9 weeks to fill in a role on
average. Now it only takes us about
3 to 4 weeks and sometimes it’s
as little as a week.”
Ian Mullen, Emerald Technology
Highlights
• Exclusive head-hunting firm uses
LinkedIn to recruit passive talent in
emerging global markets
• Reduced time-to-hire by 60%
• LinkedIn’s Talent Solutions paid for
itself within two weeks
• Used LinkedIn’s free and paid for tools
to build longer-term relationships with
customers and clients alike
Company Profile
Emerald Technology is a global
head hunting firm, specialising in
high level roles for leading-edge
technology organisations.
Emerald Technology leverages LinkedIn to find Talent in emerging markets
*LinkedIn Global Trends survey 2012

2. In addition, Ian Mullen’s team has used LinkedIn as a Talent
Mapping tool, “LinkedIn gives you information on more than
just people: you can do searches and discover other
companies you didn’t know existed companies you didn’t
know existed in the market and find which areas are best to
invest in.”
“LinkedIn is easily the most powerful
tool for recruiters since the phone book.”
Ian Mullen, Emerald Technology.
LinkedIn Best Practice
Knowing that one of the keys to success in their area of
recruiting is in depth industry knowledge, Emerald
Technology created a LinkedIn Group dedicated to career
opportunities in the technology sector. The Emerald
Technology Recruitment group has now reached more than
13,000 members, and features discussions on advanced
technology solutions for businesses. It’s turned into a smart
engagement and pipelining tool for candidates.
“This industry is particularly difficult to enter because it’s
composed of very skilled and talented individuals. LinkedIn is
a platform where you can demonstrate your brand’s expertise
in the industry and gain the trust of other stakeholders,
participating in groups and following companies helped us
build our credibility as a brand in the technology industry.”
Ian Mullen.
“The strongest thing we’ve found with
LinkedIn is that we have access to a
large network of people who trust our
brand and ask questions and advice
about the market in general, not
necessarily just about recruiting.”
Ian Mullen, Emerald Technology.
Results
Reducing their time-to-hire has had an important impact on
the company’s revenue. The team can now work on more
roles and bring in new and larger clients. “Using LinkedIn
Recruiter has helped us grow as a business, our company
revenue is increasing and we can grow our sourcing team”
says Mullen.
LinkedIn also helped Emerald Technology build a stronger
relationship with their clients. For high-end technology
businesses, “cutting a client’s costs isn’t going to change a
lot, but cutting time is gold for them” says Mullen. Providing
their clients with top candidates in less time than expected
has improved Emerald Technology’s reputation and has been
a tipping point in establishing their clients’ trust.
Visit talent.linkedin.com to learn how you can
source top candidates on LinkedIn
Emerald Technology LinkedIn Group
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of
LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of
their respective owners. All rights reserved.