Building Your Business and Your Brand
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What are the key building blocks when building out your business and brand? Learn how to build a business plan to achieve change, gain internal alignment and manage a digital transformation’s impact on your brand. This session will take a look at what works, what doesn’t and the core lessons learned from recruitment leaders at the top of their game.
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Building Your Business and Your Brand
- 1. Build and Scale your Business and Brand Ollie Sharpe, James Osborne, Darren Ryemill
- 2. The Building Blocks of High Performing Recruitment Businesses James Osborne, CEO – Elite Recruitment Network
- 3. £13,000,000 Offers in excess of Specialist IT Recruitment Agency for sale West London Highly profitable recruitment agency for sale, specialising in SAP and ERP recruitment. Based in West London, with 5 satellite offices across EMEA. More details ► ӿ Save Details ӿ Contact Us £2,400,000 Or nearest offer Independent Medical Recruitment Agency for sale Surrey Multi-office agency with a core focus on mid to senior level placements across the NHS, Including allied health professionals (locum and perm). More details ► ӿ Save Details ӿ Contact Us £6,000,000 Offers in Excess of International Telecommunications Agency for sale Norfolk Leading provider of telecommunications engineers across 8 different continents. Trading for over 25 years from central Norwich offices. More details ► ӿ Save Details ӿ Contact Us
- 5. Designing your House Positioning Range People Composition
- 6. Positioning Markets 19 Low Risk High Risk High Gross Margins Increasing Demand Positive Change Complacent Competitors Disorganised Buyers
- 7. Positioning Markets Talent Pools Jobs Availability of Quality, skilled candidates 2009 20 million skills shortfall New quality, skilled candidates entering the market The ageing population leaving the market 2020 2014
- 8. Positioning Markets Talent Pools Brand Transactional Transformational Common Unique Well Recognized Unknown Established Respected Value Adding Generalist Specialist Expensive Low Cost Inch Wide Mile Deep
- 9. Range Markets Talent Pools Brand Business Blend Contract Perm (contingent) Perm (retained) RPO
- 10. Range Markets Talent Pools Brand Business Blend Account Spread
- 11. Range Markets Talent Pools Brand Business Blend Account Spread Account Penetration
- 12. Composition Markets Talent Pools Brand Business Blend Account Spread Account Penetration Systems / Processes Service Enhancers Productivity Prohibitors Robust for Tomorrow’s Needs
- 13. Composition Markets Talent Pools Brand Business Blend Systems / Processes Culture 11 Weak Account Spread Account Penetration Strong Promoters (P) – Detractors (D) = Net Promoter Score (NPS) Target NPS = 50+
- 14. Composition Markets Talent Pools Brand Business Blend Systems / Processes Culture Metrics 68% between £100k and £300k average GP per Consultant 12% with over £250k average GP per Consultant Account Spread Account Penetration
- 15. People Markets Talent Pools Brand Business Blend Systems / Processes Culture Metrics Recruitment Account Spread Account Penetration 1 2 3 4 Understand the current Talent Market, and embrace it Develop your Talent Proposition - become an Employer of Choice Become Diversity Champions Reach Out to them (active) 5 Recruit for Character not skills 6 Create Career Pathways aligned to Gen Y’s 7 Treat your business as your Best Customer Empowered by tech, fuelled by a healthy sense of self and driven to make a real change in a failing system over HALF of Millennials believe you can Google how to be a CEO of a startup 75% of Millennials say it’s important to have a side hustle that could turn into a career 72% of Millennials have a real desire to create things other people love Source: MTVInsights
- 16. People Markets Talent Pools Brand Business Blend Systems / Processes Culture Metrics Recruitment Engagement Account Spread Account Penetration 1350 Recruiters
- 17. People Markets Talent Pools Brand Business Blend Systems / Processes Culture Metrics Recruitment Engagement Account Spread Account Penetration 1350 Recruiters
- 18. People Markets Talent Pools Brand Business Blend Systems / Processes Culture Metrics Recruitment Engagement Management Account Spread Account Penetration I have confidence in the leadership skills of my manager DisagreeAgreeDisagreeAgree My manager is an excellent role model for me
- 19. The House Markets Talent Pools Brand Business Blend Account Spread Account Penetration Systems / Processes Culture Metrics Recruitment Engagement Management
- 20. Elite Business Healthchecks™ How does your recruitment business compare with others?
- 22. Building your brand at scale Ollie Sharpe, UK Sales Manager, LinkedIn @olliesharpe
- 23. What is brand?
- 24. “A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one service or another” Seth Godin
- 26. “Brand is simply an organisation, product or service with personality” Wally Olins
- 30. Why is brand important?
- 33. How do you build your brand?
- 34. If your company was a car, what car would it be? SAFE INNOVATIVE PERFORMANCE PRESTIGIOUS AFFORDABLE QUALITY LUXURIOUS PIONEERING BRAND OF THE PEOPLE LUXURIOUS LONGEVITY
- 35. Because you know you are better than everyone else!
- 36. We are the best!
- 39. Your candidates Website Logo Consultants Social Media Word of Mouth You Your clients Office
- 42. TRUST
- 43. What should you do now?
- 44. Define your target audiences Define what you want your brand to be How do you want them to feel? Make sure everyone is on the same page Keep your brand consistent across all channels
- 45. Use it to reflect the personality of your business Choose the right social media channels Make your content native to the platform Listen to your target audiences – find out what they want and what they think Build appropriate followers, engage them and it will help you build your brand and recruit
- 47. Build and Scale Your Business and Brand Darren Ryemill, Opus Recruitment Solutions
- 48. Build a Business – Which is Brilliant! 1. Set clear Goals to work towards: – Company Aim – Make it real – Targets and Goals! Long Term Sales Targets Activity Targets Growth Targets Perception Goals? – Value Added – Cutting Edge – Niche
- 49. Build a Business – Which is Brilliant! 2. Building a Good and Scalable Culture: – What Culture? – Be Honest – Keeping Culture During growth Culture comes first – no compromise Rule of 5!
- 50. Build a Business – Which is Brilliant! 3. Be ready for change: – How do you plan for change? – Build an agile business – Be adaptable!
- 51. Build a Business – Which is Brilliant! 4. Be brave and Innovative – Embrace new working methods – Spot Trends – Create Trends! – E.g. Gamification / Career Simulation
- 52. Build a Business – Which is Brilliant! Microsoft Deutsche Bank BNP Paribas PWC
- 53. Importance of Brand What kind of car would your business be? How do you want your website visitor to feel? Core basics of business – Consistency of message – Website, press, brochure, phone, in person…Social Media
- 54. Importance of Brand Brand Consistency? – it will change and develop Brand Desired Feeling? – BA Pilot – You are Special – Opus want to deal with you! Internal and External Brand – Opus as employer
- 55. Importance of Brand Industry has changed – and is changing – “Smash the phones” Communication channels are changing – Hong Kong, Australia, UK staff Linkedin / Twitter / etc v Shop Front – Wealth Creation – Business Valuation Multiplier