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Diving In: Talent Pool Analysis 
Discover the simple steps to build, identify and attract your target market.
Andrew Linton 
Media Solutions Consultant 
@Andrew_Linton 
Silvia Zanella 
Global Digital Marketing Director 
@SilviaZanella_ 
Eelco van Eijck 
Partner
A talent community is a method of social recruiting. 
Talent communities operate through two-way interaction between community members.
Get your hands up
What do Java Developers look for in a job? 
What skills and keywords should you look for?
Name 
Title 
Goals 
Challenges 
Interests 
Where is content consumed 
• 
Point 1 
• 
Point 2 
• 
Point 3 
• 
Point 4 
• 
Point 5 
• 
Point 1 
• 
Point 2 
• 
Point3 
• 
Point 4 
• 
Point 5 
• 
Point 1 
• 
Point 2 
• 
Point3 
• 
Point 4 
• 
Point 5
1. 
Identify your talent pools 
2. 
Create personas for your key audiences 
3. 
Define what content will work to Build, Engage and Recruit 
4. 
Produce a content calendar (and stick to it) 
5. 
Measure, refine and improve 
5 things to do today
Diving In- Talent Pool Analysis

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Diving In- Talent Pool Analysis

  • 1. Diving In: Talent Pool Analysis Discover the simple steps to build, identify and attract your target market.
  • 2. Andrew Linton Media Solutions Consultant @Andrew_Linton Silvia Zanella Global Digital Marketing Director @SilviaZanella_ Eelco van Eijck Partner
  • 3. A talent community is a method of social recruiting. Talent communities operate through two-way interaction between community members.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 14.
  • 15. What do Java Developers look for in a job? What skills and keywords should you look for?
  • 16.
  • 17. Name Title Goals Challenges Interests Where is content consumed • Point 1 • Point 2 • Point 3 • Point 4 • Point 5 • Point 1 • Point 2 • Point3 • Point 4 • Point 5 • Point 1 • Point 2 • Point3 • Point 4 • Point 5
  • 18. 1. Identify your talent pools 2. Create personas for your key audiences 3. Define what content will work to Build, Engage and Recruit 4. Produce a content calendar (and stick to it) 5. Measure, refine and improve 5 things to do today