Dave ‘Google’ Hazelhurst shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI. In this session you will gain deeper insight into your target audience, tools and techniques to help you understand how to find them, talk to them and create world class, digital experience that will help you build, engage and recruit.

1. #RecruitIn
@googledave
of Social Recruiting

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@googledave

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@googledave
We believe in challenging the
status quo and doing things
differently
Apple - WHY?
Our Products are beautifully
designed and easy to use
Apple - HOW?
We make Great Computers etc
Apple - WHAT?

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave
Ethos
Pathos
Credibility - Trust
Logos
Consistency - Logic
Emotions - Imagination

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@googledave
Pathos

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@googledave
Behaviour
Influence
Persuade

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@googledave
1.Persuasive Facts & Figures
2.Be Truthful
3.Bullshit
Monitor
4. Thought
Leader
1. Drivers
2.Speed
3. Lead with
empathy
4. Same
Wavelength
5. Pain & Pleasure

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@googledave

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@googledave

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@googledave
Google
Adwords
Display Planner
Keyword
Research
Google
Analytics

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave
ATS

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave
Persona has a problem
but is not aware of the
solution
SEE
Has a Problem and
is researching the
solutions
THINK
Aware of your
solution,
convince them!
DO
They’re a customer
encourage to buy
and share more
DELIGHT

35. #RecruitIn
@googledave
1. Industry Pain Points
2. Common Customer Q’s
3. Trending
Industry Topics
4. Brand Stories
5. Research & Analysis
6. Outside of industry into your world
7. Industry News & Trends

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave
…Oh S%&t! How do we do it

43. #InboundUK14
@googledave
SEE
THINK
DO
DELIGHT
Type of content

44. #InboundUK14
@googledave
SEE
THINK
DO
DELIGHT
Length of strategy
Q1 Q2
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH

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@googledave
SEE
THINK
DO
DELIGHT
Determine Objective
Q1 Q2
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave

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@googledave
How to undercover your why?

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@googledave

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@googledave
Before & After
Missing out
Hurt & Rescue