Social RecruitIn 2015 I Leverage data to make strategic decisions

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LinkedIn For Search and Recruitment Firms

Data is arguably the hottest topic in modern recruiting. But what can it really tell you and how should you use it? How do you know you are collecting the right data to make strategic decisions?

Business

Stay on top! Leverage data to make informed
strategic decisions
Chris Anderson & Lindsay Brady

#SocialRecruitIn
Lindsay Brady
Senior Insights Manager
LinkedIn
Chris Anderson
Co-Founder & Author
Anderson Sally

Our aim is to make analytics empowering for your business

The 3 “I’s” of (Football) Analytics
Information
Implementation
Insight
1.
2.
3.

You can use information to make better decisions
Ask a
question
Collect
data
Analyse
Act on
insight

“In sports, what is true is more powerful
than what you believe,
because what is true will give you an edge.”
Bill James

Learn about the supply of relevant candidates

Understand how in demand these candidates are

10k+ reports available to help inform your strategy

What new market should I enter?Ask a
question
Information
Insight
Implement
• Supply is high enough for our needs
• The level of demand is moderate
• This talent pool is growing with more talent
coming than leaving
• Take action on these findings!

What content is your target audience most likely to
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Social RecruitIn 2015 I Leverage data to make strategic decisions

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This is the keynote presentation I delivered at the 2012 ATC in Sydney, Australia on the topic of the Moneyball opportunity that exists for companies when they are sourcing, identifying, assessing, and recruiting talent. Big Data and predictive analytics are just beginning to be leveraged in talent acquisition, and I am convinced it is the future. I think you will find the examples of how companies are leveraging analytics in their recruitment as well as in the analysis of their current workforce to be quite interesting. You may be shocked to find that data supports the fact that taller and more attractive men and women make more money than their shorter and less attractive peers - which gives us a glimpse into how people make hiring and promotion decisions based on unconscious prejudice, similar to how unconscious prejudice, wisdom, and "gut" instincts are used in athletic recruiting. As demonstrated in Moneyball, the best teams can be sometimes built with data-based decision making, throwing conventional wisdom to the wind.

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At our latest 80/20 event our Digital Marketing Manager and LinkedIn specialist, Danni shared some useful insights on how to establish LinkedIn as a sales generation tool. What is 80x20? As a business owner or marketing manager, your time is precious, we get it. That’s why we’ve combined networking and learning, all in the same calendar slot. Our 80x20 event is 40 minutes of networking, followed by a 20-minute learning session from one of our in-house marketing experts, followed by another 40 minutes of networking. A total of 80 minutes of networking and 20 minutes of learning.

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Social RecruitIn 2015 I Leverage data to make strategic decisions

1. Stay on top! Leverage data to make informed strategic decisions Chris Anderson & Lindsay Brady

2. #SocialRecruitIn Lindsay Brady Senior Insights Manager LinkedIn Chris Anderson Co-Founder & Author Anderson Sally

3. The world of analytics can be daunting

4. Our aim is to make analytics empowering for your business

5. Don’t be like Harry…

6. Don’t become Statto…

7. And If You Can’t Be Brad…

8. ….Try to be more like Big Sam!

9. The 3 “I’s” of (Football) Analytics Information Implementation Insight 1. 2. 3.

10. You can use information to make better decisions Ask a question Collect data Analyse Act on insight

11. “In sports, what is true is more powerful than what you believe, because what is true will give you an edge.” Bill James

12.

13. How can you get started?

14. What new markets should I enter? ?

15. Learn about the supply of relevant candidates

16. Learn about the supply of relevant candidates

17. Understand how in demand these candidates are

18. 10k+ reports available to help inform your strategy

19. What new market should I enter?Ask a question Information Insight Implement • Supply is high enough for our needs • The level of demand is moderate • This talent pool is growing with more talent coming than leaving • Take action on these findings!

20. How can I increase brand awareness of my company among our target audience? ?

21. Are you asking the right question?

22. What content is your target audience most likely to engage with?

23. What channel is more effective to engaged with your target audience?

24. How can I increase brand awareness of my company?Ask a question Information Insight Implement • You are not effectively engaging your target audience • They are interested in consuming content around social media marketing & recruiting • The best channel to engage them is employee shares • Take action on these findings!

25. You can use information to make better decisions Ask a question Collect data Analyse Act on insight

26. The world of analytics can be daunting… …but there are simple ways to get started

Social RecruitIn 2015 I Leverage data to make strategic decisions

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