Research shows that companies with 'social CEOs' enjoy higher levels of trust, and people are more likely to buy their products. Learn how easy it is to become a social CEO and how to empower and engage your employees to use social to help build your firm's brand and become brand ambassadors.
Social RecruitIn 2015 l From senior leaders to consultants: how to give your brand a personality
1. From senior leaders to consultants:
How to give your brand a personality
Ollie Sharpe
UK Sales Manager, Linkedin
@olliesharpe
2. Your website
Company Blog
Intranet
"CEOs need to go where their stakeholders are…Today's CEO can
choose the platform most popular with their key community.“
– Igor Gonta, CEO,Market Prophit
3. “Brand is simply an organisation,
product or service with personality”
– Wally Olins
4. “Today people don’t trust
companies. One of the things
marketers want to do is to
humanize their brand. What
better way to do it than put a
live person in front of them.”
– Jackie Huba, Author
5. “People relate to other
people, not sales pitches and
marketing jargon”
Janet Fouts, CEO Tatu Digital Media
6. “People buy from those
they trust. When you
build a personal brand
– one that people can
learn to trust – people
will buy from you.
– Jill Celeste, Marketing Coach
7.
8.
9. “The internet has turned what used to be a controlled, one-way
message into a real-time dialogue with millions“
– Danielle Sacks, Writer, Fast Company
10. “The time to repair
the roof is when the
sun is shining.”
– John F. Kennedy
11. Top British Influencers
1st Bernard Marr
2nd James Caan
3rd David Cameron
4th Alistair Cox
5th Azeem Azhar
6th Sir Martin Sorrell
1st Richard Branson
2nd James Caan
3rd Bill Gates
4th Arianna Huffington
5th Deepak Chopra
6th David Cameron
By interactions By UK Followers
13. “…social media is also
beyond business — people
want to know what's
meaningful."
“..allows me to share the
lessons I've learned in
business, as people are
always keen to find ways to
be better at what they do."
“Social media overall …allows
me to hear what people are
saying on a daily level …. It's
important to take the time to
listen.”
“Be authentic and organic. It
can't be forced or it won't work.
And most importantly, have fun.”
15. “Companies need to turn their employees into advocates.”
– Mitchell Levy, CEO THiNKaha
16.
17. 17
CEO as trusted as Employees
2014 Edelman Trust Barometer Annual Global Study
Company’s CEO Company’s Employee Media Spokesperson
Think about different types of information you may read, see or hear about a company. For each topic,
select which person you trust most to provide you with credible and honest information about a company.
64. Key messages
• It’s just another communication channel
• Be authentic, passionate and share your knowledge
• Accept much isn’t measurable so manage your time
• Remember – client, candidate, employee
• Facts Tell, Stories Sell
66. Steve Buchanan
CEO, Tech Talent
@SteveBuchanan7
From senior leaders to consultants:
How to give your brand a personality
67. What I want to cover today is………….
Why social media?
Engaging the team
Day to day in the life of a recruiter using social media
The effects of social media
68. Why social media?
More clients
Better quality candidates
Raise Tech Talent profile in our industry sector
More profit
69. Engaging The Team………
What did they know about social media
How do they use it and why
How did they feel about
What impact would they like to see
73. Engaging The Team
Set them mini projects
Share their finding with the team
Identify what works for their sector
Agree a social media action plan & outcomes
Simplify it
Monitor and follow up on social media activity
Check results (relate to their earning)
75. A Recruiter using social media
Mornings (about 30 minutes)
Find interesting industry news items
Post news items to all their social media platforms
Like , share and repost other interesting things
Afternoons (about 15 minutes to 30 minutes)
Respond to any comments
Check how many people have viewed, liked and shared their post
Connect with relevant people
76. The net effects of social media - Activity
Increase sourced exclusive / passive candidates 40%
Increased candidate enquires by 19%
Better quality candidates up by 32%
Increased new client enquires by 15%
Increased overall job flow by 12%
77. The net effects of social media - Financial
Increased Average Perm Fees by 11%
Average Contractor margin up by 14%
30% reduction in Job Board spend
Turnover up by 31%
Profit up 22% (since social media)
After all this the only down side is……..