We all know how important it is to get noticed. Find out the benefits of having a strong employer brand are and best practice in developing one.

1. Get Noticed: Building and Managing Your
Employer Brand
Chris White – Senior Account Executive EMEA

2. Agenda:
 Over the next 45 minutes we will cover:
– LinkedIn EU staffing insights
– Understanding how to engage passive recruiters
– GCS Recruitment Specialists passive recruitment strategy
– Panel discussion:
The benefits of having a strong employer brand and best practice in how
to develop one

3. Staffing is a key industry in Europe
Source: LinkedIn Data September 2015
• Staffing is the industry with the largest growth in Europe
• Staffing employees in the UK are 7x more connected than the average LinkedIn member in the UK
• 1 in 2 Staffing companies
worldwide are based in Europe
• 1 in 3 Staffing employees are
based in Europe

4. Staffing is a key industry in Europe
Source: LinkedIn Data September 2015
• Over 1 in 4 staffing companies
worldwide are headquartered in
the UK
• Over 1 in 7 Staffing employees
worldwide are based in the UK
Top 5 European countries for members working in Staffing
United Kingdom France Germany
Netherlands Sweden

5. Talent is migrating within the Staffing Industry in Europe
Top
countries
with the
highest net
outflow
Top
countries
with the
highest net
inflow
European country with
the largest movements in
volume
Source: LinkedIn Data September 2015. Member departed from a European-based Staffing company in the period 201409 to 201508
13% of migrations
in the staffing
industry in Europe
were to a different
European country
34% of global staffing migrations were from companies
in Europe

6. UK Staffing Members - Demographics
Source: LinkedIn Data September 2015
8.9 average years career experience for UK members working
in Staffing
2.2 average number of career positions for UK members
working in Staffing
​49% of UK Staffing members are Female*
​29% of UK Staffing members are Manager-level or more senior
*Note: Gender is inferred based on member name. Excludes unknowns.

7. New Staffing Hires in the last 12 months –
what sectors have they come from?
Source: LinkedIn Data September 2015. Previous position of new hires to a European-based Staffing company in the period 201409 to 201508
2.2%
2.4%
4.9%
6.3%
7.0%
9.5%
9.8%
13.9%
17.0%
26.9%
Manufacturing
Oil & Energy
Health & Pharma
Aero & Automobile
Finance & Insurance
Retail/Consumer
Government/Education
Tech & Media
Professional Services
Staffing

9. “Doing business without advertising is like winking at a girl
in the dark. You know your doing it, but no one else does”
E.W. Howe

10. If talent isn’t actively looking,
how will they know that you are hiring?

11. Content
Ad’s
Followers
Career Page Jobs
We need to re-think how we engage passive talent

12. GCS Recruitment Specialists – Passive Strategy

13. GCS Recruitment Specialists – Passive Strategy

14. #SocialRecruitIn
Panel Discussion

15. Rethinking Resourcing

17. Brand Performance Studio

18. Brand Performance Studio

20. Employer Brand
Old Brand New Brand

22. Rising stars, Shining stars, Rock stars
Our learning and development programme

23. Superstars
Our employee benefits rewards
and incentives programme
Superstars
Talent brand – for BPS recruitment