Check out this quick "how to" on adding captions to your videos on LinkedIn. If you're not considering captions for your videos, see why we think you need them! Read the full article here: https://bit.ly/2KXaVGc And if you want to learn the latest LinkedIn strategies that generate leads and clients, book a Rocket Launch session here: https://bit.ly/2Mk2Y3z

2. Step 1 – Click Video in Your Status Update

3. Step 2 – Choose your Video File
You’ll need to use the video file (mp4); a link to a Youtube video won’t work.

4. Step 3 – Click the Edit Icon.

5. Step 4 – Select your Caption File (srt)
An SRT file (or SubRip Subtitle file) is a text file that holds video subtitle information including the start and end timecodes of your text and script.
These are used in conjunction with a video file to create the captioned final product.

6. Step 5 – Save

7. Step 6 – Write your post and publish!

8. Why Use Caption Files?
Social media users are in a constant state of scroll; and caption videos help you as a video content creator in two ways:
1. You stand out from other static images or video helping you get more people to stop in the first place.
2. You attract mobile users.
LinkedIn reports that over 50% pf their global users come from mobile devices. Often times that means users are scrolling without their
volume on or in public places that aren’t conducive to audio.
By including a caption file on your video you have better odds of getting your message across to your followers.

9. What Videos Should You Caption?
Don’t spend time and money trying to caption your hour-long sales presentation or webinar.
You want to keep your social post videos short and to the point. A more formal presentation isn’t best consumed in a prospect’s
newsfeed. A video like that requires more engagement in the material from your audience.
We also caption file our video advertisements that we run on Facebook and LinkedIn and would recommend the same whether that is
a animated explainer video or a direct-to-camera video.

10. If you want to learn the latest LinkedIn strategies that generate leads and clients, book a Rocket Launch session below: