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LinkedIn Company PagesHow your Nonprofit can build a presence on LinkedInJanuary 2013

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Today’s agenda Creating a Company Page Setting up a Products & Services section Posting Status Updates Q&A

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What is a Company Page?

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A Company Page provides an organization with aneasy way in which to engage with LinkedIn members  Showcase your organization’s brand  Spotlight the organization’s mission, events, employees, opportunities  Build a community among a highly affluent & educated audience  Post status updates & engage with followers, LinkedIn members

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Why does your nonprofit need a Company Page?

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Nonprofit organizations have a unique opportunity to engage with affluent, educated individuals at scale by leveraging LinkedIn Company Pages

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What does it take to have a successful Company Page?

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It takes just a small amount of time to make yourorganization’s presence felt on the LinkedIn network 1. Creating a Company Page can take less than 10 minutes 2. Growing your follower base can be incorporated into your everyday activities (marketing programs, website, events) 3. Dedicating just a few minutes a day to post meaningful content that followers can engage with and distribute across the network can become a daily habit that has exponential benefits

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Creating a Company Page

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Set Your Goals for your Company Page What do you want to achieve?  Build your nonprofit’s brand/awareness  Secure donors  Recruit volunteers  Promote events

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United Nations Development Programme isFocused on Driving Awareness & Education

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Create Your Company Page 1 2

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Enter Name & Email IMPORTANT: For security reasons, Company Pages can only be created with an email address that matches the company. We can not accept @gmail, @yahoo, @hotmail etc.. 3

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Add Designated Administrators (1 of 4) • Figure out which coworkers can best contribute to page • Establish content plan and calendar • Centralize your efforts

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Fill in Organization’s Information (2 of 4)

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Fill in Organization’s Information (3 of 4)

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Add Image & Logos (4 of 4)

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View Your Completed Page

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Components of a Company Page

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Setting up a Products & Services Section

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What is a Products & Services Section?Showcase: • Events • Public services • Support programs • Volunteer opportunitiesGenerate: • Social Recommendations in support of your mission and programs • Funding leads

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Add a Product to Your Page

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Add a Product to Your Page (1 of 2)

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Add a Product to Your Page (2 of 2)

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No Products? No Problem! • Events • Conferences • Fundraisers • Speakers

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Choose what to Feature

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Choose what to Feature- Select Order of Services

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Collect Recommendations

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Collect Recommendations

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Posting Status Updates

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Post updates: It’s the way to communicate

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Status updates appear on followers’ homepages

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Status updates also appear on mobile, iPad

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Tips for posting engaging Status Updates • Keep it brief, a short sentence or two will do just fine! • Post at least once per weekday to reach majority of unique audience • Morning updates receive highest engagement, slight boost in eve • Don’t try to do it alone!

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Varying types of content posted is key Unique Linked Sourced • Blog posts • Industry news • Guest posts from partners • Company videos • Expert third-party research • LinkedIn Polls • Interviews w/ execs • News coverage of • Cross-post from • Events, Webinars your company groups • White papers • Case studies, testimonials

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Take your content viral • Encourage Followers to like, comment, share • Ask employees to share your content • Post message, image & link • Post videos • Ask questions that will elicit a response

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Analyzeand refine

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Stay on the right track with Follower Analytics

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Monitor engagement by tracking per post activity

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See who’s visiting with Page Analytics

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Q&A

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Some common questions we are hearing…1. How does the Company Page relate to the Board Member Connect program?1. How do I get started?1. How do I make changes to my existing company page?1. What are some tips for getting the most effective page possible? Are there examples?1. How do I manage photo uploads / visual design of the page?1. What differences might nonprofits experience with Company Pages?1. Is there Customer Service support?1. What’s next? Now that I have my Company page set up, how do I maximize it to recruit board members?