Linnworks and Currencies Direct Selling Online in Europe Slidedeck
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The Slidedeck from the join webinar between Linnworks and Currencies Direct. For the full video, head to https://www.youtube.com/watch?v=7EJZ3RHgJns
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Linnworks and Currencies Direct Selling Online in Europe Slidedeck
- 1. WHAT MARKETPLACES TO SELL ON ACROSS EUROPE AND HOW TO GO ABOUT IT? Jenny Shao – Currencies Direct Head of e-commerce partnerships Jenny.s@currenciesdirect.com
- 2. Online cross border spending….………………………………………………………….......3 Germany………………………………………………………………………………………....4 France…..………….…………………………………………………..……………………......8 Next steps………………………………………………………………………………………14 Foreign exchange tips…….……………………………………………………………..........15 Agenda
- 3. Online cross-border spending • 73% Germans and 59% of French bought from overseas marketplaces • 35% shoppers around the world purchase from foreign online stores • cross-border online retail market is expected to pass $300 billion by 2018 in just six key markets around the world • More than 160m parcels sent abroad from the UK annually
- 8. France Ecommerce Trends 36M Online buyers €62B Worth in 2016 6th largest in the world 10 of 15 most visited sites are marketplace s 14% online sales growth 2016
- 9. Tips for selling into France Language is key French expect the local language with listings and customer service so spend time finding a good translation provider. Advertising options Many marketplaces offer advertising options for their sellers such as fashion flash sales which proves to be popular. Shipping & returns French sellers need lots of information and re-assurance during the buying and shipping process. Delivery Growing number of French buyers expect the option to be able to pick up their orders through local stores.
- 10. France - popular purchase categories 1. Travel & leisure 3. Computers & electronics 2. Clothes, shoes & accessories
- 11. • More visitors than Amazon France • Outperforms its marketplace competitors in SEO ranking • Multilingual account managers • 21% of French ecommerce market share
- 12. • Established high street brand • Buyers can collect their online purchases instore • 750,000 visitors every day • Focus on electronics, cultural & leisure offerings • Opened up the market for UK in 2008
- 13. • 6m visitors per month • 26% of the French population are members (1/3 of French e-shoppers are members) • Best sellers are High tech (46%), cultural goods (30%) and home equipment (17%)
- 14. Next Steps 1. Analyse current data – website, UK marketplace stores 2. Which country next? 3. Look at your products on those local marketplaces 4. Think about: - Shipping - Returns - Localisation - Tax - Foreign exchange
- 15. Foreign Exchange Management Tips 1. Open a collection account to collect overseas marketplace sales and save money. 2. Lower costs by securing better exchange rates when purchasing from suppliers abroad. 3. Forward contracts allow you to lock in a rate today for future use and create certainty on exactly how much you will be paying.
- 16. Good luck! Our team will be in touch afterwards or for any questions, you can reach us via Jenny.s@Currenciesdirect.com +44 (0)20 7847 9420 http://www.currenciesdirect.com/
Editor's Notes
- UK overtook France as Germany’s biggest global trading partner: £118 billion 78% ecommerce penetration Largest online market in terms of population, On average, Germans spend more than 1468 euro a year
- 82% Germans read general sales conditions before buying Data privacy sensitive
- UK overtook France as Germany’s biggest global trading partner: £118 billion 78% ecommerce penetration Largest online market in terms of po