This document discusses the future of cloud computing. It begins with an overview of the history and growth of cloud computing. Emerging trends include more organizations adopting cloud services in practice rather than just discussing them, as well as greater focus on analyzing large amounts of data ("Big Data") in the cloud. The future of cloud computing is predicted to include it becoming a standard part of IT, improved security models, centralized data as a strategic asset, more powerful mobile devices, and integrated "composite clouds". The document recommends investing in platforms as a service, centralized identity management, service-oriented architectures, mobile applications, and companies that can aggregate various cloud offerings.