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Advanced Facebook: Facebook Live!
1. Advanced Facebook:
HOW TO BROADCAST & USE IT FOR GROWTH AND INFLUENCE
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
2. @LisaLFlowers
• Strategist | Instructor | Keynote Speaker
• Marketing, business development and public speaking – 25+ years
• Teaching, tutoring, and mentoring – 15+ years
• Social media and business coaching – 8+ years
• Global - It all started with a tweet!
• Nigeria
• Malaysia
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
4. What is Facebook Live?
• A live video stream on Facebook
• Gives you the ability to go live on your Facebook (personal or business) page
and in Facebook groups – on the spot
• Offers live content will draw people who might not otherwise spend time on
your Facebook page or platform.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
5. Why Facebook Live?
• Live-streaming has an immediacy that recorded video can’t match.
• People spend 3x longer watching Facebook Live videos compared to those that
are no longer live.
• Videos have a 135% greater organic reach compared to photo posts on average.
• Gives everyone a behind-the-scenes look at what’s going on in your office, FAQs,
etc.
• Doesn’t have to be a highly produced or scripted video. It’s better if it’s NOT.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
6. Why Facebook Live? MORE Reasons!
• Users can interact instantly with your content.
• When they join your live stream, they can immediately participate in
the running commentary – immediate interaction!
• Users can communicate with other users
• Talk about (your) products, services and other key content that you want them to
engage with.
• Your AUDIENCE is already there.
• It’s FREE and EASY!
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
13. What Should I Broadcast?
• Meat the team/fans/staff
• Product launches
• FAQs
• Company tours
• Live events
• Host interviews
• Daily updates
• Behind the scenes – Here’s how we make it / build it
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
14. Campaign Launch and Press Event – Delaware Office of Highway Safety
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
15. Promoting Pedestrian Safety – Delaware Office of Highway Safety & University of Delaware Police Dept
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
16. Safe Teen Driving event with Ford Driving Skills for Life, Governor’s Highway Safety Association, and Delaware Office of
Highway Safety at Dover International Speedway
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
17. Promoting Drive Sober 200 Race, NASCAR Citizen Soldier Movie Launch, partnership w/ NASCAR driver, Ross Chastain
and discussion with Mark Rossi, VP of Sales & Mktng at Dover International Speedway
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
18. Promote your broadcast – before, during, & after
• On Facebook
• As an event
• In your Facebook groups
• On your business and personal Facebook page
• Via Facebook ads
• In an email or in your email newsletter
• On your website, blog, and social media channels (Twitter, LinkedIn, Instagram, etc.)
• Print ads
• Flyers
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
20. Be HUMAN
• Don’t be afraid to be yourself
• It’s okay to stumble, mess up, etc.
• Yes, you can have a plan, but NOT a script.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
21. Write a great headline
• Write it down or have it in your head in advance
• Learn How to Use Facebook Live
• Behind the Scenes at __________
• Tips & Tricks to __________
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
22. Do your best to make sure your connection is good
• Wi-Fi is okay
• 4G is best
• Be patient
• Keep talking
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
23. Plan for the unexpected
• Slow or no connection
• Try again
• You’re human!
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
24. Say HELLO!
• Recognize commenters by name
• Respond to their comments
• Ask them to LIKE/LOVE the feed
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
25. Ask your viewers to follow you
• Ask your viewers to follow you and receive notifications when you go live
• Tell them (during the event) to tap on the Follow button on live videos and
videos that were live
• And then opt-in to get notifications the next time you go live.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
26. How long should I broadcast?
• At least 10 minutes and up to 90 minutes
• People will invite their friends to join in
• Promote
• Before you’re doing it
• While you’re doing it
• After you’ve done it
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
27. Once you’re finished
• The video is automatically saved to your timeline.
• Share it, tweet it, embed it in blog posts, or delete it
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
31. Ways to Use Facebook Live for GROWTH
• A peek behind-the-scenes
• Humanizes your company
• Gauge levels of interest
• Get new ideas
• FAQs
• Promote an upcoming event
• Engage with your Facebook group members
• A new level of trust = Sales & Growth
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
32. Ways to Use Facebook Live for INFLUENCE
• Find brand ambassadors
• Strengthen relationships with existing fans
• Partnering with other organizations to reach NEW audiences and markets
• It’s still relatively new – be seen as a leader
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers