Facebook Marketing Workshop

@LisaLFlowers
DTCC – December 2016
Facebook for Business

 Housekeeping
 Introductions
 Name, company, 3 things
 We’re Covering
 Recap
 3 things
 Next steps
@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

 Rest Rooms
 Breaks
 Handouts
 Evaluations

 Marketing, business development and public speaking – 25+ years
 Teaching, tutoring and mentoring – 15+ years
 Social business training and coaching – 7+ years
 Global – Malaysia and Nigeria
 Keynote speaker

 A LOT!
 Create and polish your Facebook business page
 Develop content that get fans commenting and sharing
 Determine when to post content to engage customers
 Find images and create simple ads
 Promote your business on- and off-line using Facebook
 Use groups for product ideas and competitive intelligence
 Measure your success on Facebook
 Workshop participants will also receive
 A Facebook for Business Tip Sheet

You know what doesn’t work
for a social media strategy?

NOT BEING SOCIAL.
- Ted Rubin
You know what doesn’t work
for a social media strategy?

Facebook
users LIKE
4,166,667
posts
per MINUTE
Source: http://www.entrepreneur.com/article/249557

Social media
is the modern
word-of-mouth.- Unknown

Source: http://www.delosinc.com/getting-started-digital-marketing-
strategy/
TV, radio, print, outdoor,
direct mail, etc. should
be cross-promoting as
well.

 One place
 Tabs
 All log-in IDs, passwords
 Idea To Do list
 Squirrels
 Measure
 Revise
 Track

 Is digital as integrated in your marketing as it is in your customers’ lives?
 Are you taking advantage of the web’s ability to target audiences and personalize
your messages?
 Are you going the distance to embrace mobile and the internet in your customer’s
pocket?
 Source: http://www.blue-iceberg.com/our-thinking/pdfs/Blue_Iceberg_Digital_Marketing_Checklist.pdf

 Must know who your audience is
 Must know where they are talking online
 Must have a destination for them to go to
 Must have a PLAN

 WRITE IT DOWN!
 Match social media to traditional and digital media (Tied to business goals)
 Increase traffic to website
 Start and develop relationships (leading to sales)
 Increase customer awareness of and/or manage your brand
 Gain customer insight
 Become more accessible
 Build trust or loyalty
 Stalk your competition. (Umm…EVERYBODY is your competition.)
 Don’t go it alone. Hire a professional to jumpstart your efforts.

 Traditional
 Print (newspapers, brochures, local directories, yearbook ads, business cards, etc.)
 Outdoor (billboards, signage, bench, etc.)
 TV and Radio
 Direct Mail
 Sponsorships (sports teams, charities, etc.)
 Exhibits
 Digital
 Website / Blog
 Google Ads
 Email Newsletter
 Email Signatures
 Social
 Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, SnapChat , etc.
 Claim your real estate
 Benchmark

 Devote staff time to social media
 Assign a staff person to work with your social media at least part time
 Hire a professional to jump-start

Source: http://agemegracefully.com/?tag=smart-goal-setting

 It’s easy!
 Log into Facebook with your personal account
 Follow the steps
 Complete your profile in detail
 Utilize Facebook’s Help section
 https://www.facebook.com/business/learn/set-up-facebook-page

 Add a profile picture
 Add a cover photo
 Add your basic information
 Include your website and other social media platforms
 Include your address, phone, etc.
 Complete your About page
 Add a CTA button
 Like your own page

 Invite your friends and family
 The Social Media Rule/Law
 Share your Page
 Invite your businesses contacts
 Upload a list to send people an email so they know about your new Page.

 Curate and create
 Types of content
 What am I going to say?
 Editorial calendar

 Blog posts
 Videos
 Infographics
 Guides
 Book reviews
 Images
 Opinion posts
 Product reviews
 Lists
 Link or resource pages
 eBook
 Case study
 Podcast
 Interviews
 Research
 Surveys
 Animated gifs
 Comics or cartoons
 What is your competition
doing?
 What is an unrelated
company doing?

 http://www.jestrudo.pl/wartosciowe-banki-
zdjec/?utm_content=buffer10ec1&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
 http://www.digitalartsonline.co.uk/news/illustration/british-library-offers-over-1-million-free-vintage-images-for-
download/#5
 http://blog.hubspot.com/marketing/free-stock-photos?utm_campaign=blog-rss-
emails&utm_source=hs_email&utm_medium=email&utm_content=22916961
 http://bit.ly/1LfcTNShttp://theblogzilla.com/where-to-find-free-photos-for-your-blog-the-ultimate-list/
 http://www.thesitsgirls.com/blogging/free-images-online/
 http://bit.ly/1A4KsjQ
 http://bit.ly/1bzB8Jn
 http://www.inc.com/john-rampton/20-sites-with-free-images-for-your-blog-or-social-media-posts.html?cid=sf01002
 https://blog.bufferapp.com/free-image-sources-list?utm_campaign=weekly_digest
 https://ash.guru/blog/free-stock-
photos/?utm_content=buffera9184&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
 http://iconmonstr.com/

 Set up a FB event
 Public – comes up as suggested events
 Allows others to invite
 Link to ticket-selling site
 Harvest email addresses
 During the event, upload pictures.
 Encourage staff and attendees to upload pictures
 Encourage everyone to check-in on your Facebook page

 After event
 Provide an event recap with photos and video
 Encourage event attendees’ to post
 Thank people for participating
 Collect feedback by posting “Questions” or a survey link
 Invite them to stay connected by subscribing to your blog or e-newsletter --- or joining
your Facebook group.

Contest on social media
Announce and promote winner
on traditional
Billboard
Print ad
Radio

 All that printed material!
 Brochures
 Packaging
 Inserts
 Business Cards

 …with online events

Source: http://jayasavannah.com/blog/insert-social-media-icons-into-email-signatures-web-
pages/

 Built-in focus group
 Be seen as a leader
 Gain influence, insight, and trust
 Audiences
 People who subscribe to your email newsletter
 Current customers
 Anyone – you never know who knows someone
 Offer “exclusive” discounts and insights
 Host monthly Q&As and interview members
 Share industry news

Create a Facebook group exclusively for
people who receive your email newsletter
or include a link to sign up for your email
newsletter in your Group Description.

Be sure to
cross-promote
your social profiles.

 Measure
 Likes – 1 point each
 Comments – 5 points each
 Shares – 10 points each
 Comments
 Use for Q & A pages
 Use for customer service
 Track for content ideas

 Page Insights
 Allows you to see all sorts of information about your Facebook fans (or potential
customers).
 Includes data such as
 Geographic location, age, gender and your top performing content.
 Integrate an email-marketing app into your company's Facebook page
 Will allow users to sign up to receive your email newsletters.

 Notes - A great way to “blog” on your Facebook page
 Similar to Medium and SquareSpace
 Cover images for each post
 Can format text into headers, quotes or bullets
 http://bit.ly/1LGPhmW
 Partnership with Constant Contact
 Can combine email marketing platform with Facebook’s social ads
 http://bit.ly/1MzOjFl
FACEBOOK LIVE!!!!!

I. Your Plan
II. Get support – A private Facebook group!
III. Go slow, but go!

@LisaLFlowers
(On Instagram – LisaLFlowers1)
www.LisaLFlowers.com
or www.FlowersMediaMatters.com
LFlowersFlowers@FlowersMediaMatters.com
703-862-8743

Facebook Marketing Workshop

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