What is the anatomy of killer social media marketing and content? Take a look at these top brands to see what they’re doing right. Social media statistics from: http://www.jeffbullas.com/2013/10/25/46-amazing-social-media-facts-in-2013/

1. Killer
Social Media
Marketing
Ideas
From Top Brands
Wednesday, November 6, 13
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2. What
is
the
anatomy
of
killer
social
media
content?
Take
a
look
at
these
top
brands
to
see
what
they’re
doing
right.
2
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3. Tenets of Killer Social Media Content
Strong Graphics
Share
high-­‐quality,
visually
interes3ng
images
Great Hooks
Killer
Social Media
Content
Clear Identity
Use
social
media
as
a
way
to
solidify
brand
iden3ty
*
Get
fans
to
click
links
to
brand-­‐created
blog
posts
&
ar3cles
Rich Engagement
Ask
ques3ons
that
will
generate
conversa3on
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4. Examples of...
Strong Graphics
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5. 5
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6. 6
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7. 7
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8. 8
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9. What They Did Well:
•Products shown in fun, creative ways
•Images were large and striking
•Little text was included
•Photos connected with audience
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10. Examples of...
Great Hooks
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11. 11
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12. 12
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13. 13
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14. 14
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15. What They Did Well:
•Twitter cards/media were activated
•Room was left to promote retweets
•Words weren’t shortened (“you” not
“u”)
•Hashtags used sparingly
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16. Examples of...
Clear Identity
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17. 17
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18. 18
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19. 19
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20. 20
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21. What They Did Well:
•Displayed identifiable personality
•Created custom, branded graphics
•Posted highly sharable content
•Highlighted fan involvement
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22. Examples of...
Rich Engagement
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23. 23
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24. 24
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25. 25
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26. 26
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27. What They Did Well:
•Used photos to illustrate questions
•Provided multiple answer options
•Asked relatable opinion questions
•Replied to responses
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28. Finally, a few
interesting social
media statistics
to keep in
mind...
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29. Social Media Marketing Facts
751 million
Facebook users
access the site
from their
mobile device
Source: JeffBullas.com
Wednesday, November 6, 13
Animated GIFs
are the most
engaging type of
post on Google+
Food is the top
category
discussed on
Pinterest at 57%
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30. GET IN TOUCH!
lo!
Hel
*
Social Media Consulting
www.BeASocialClimber.com
lisa@beasocialclimber.com
407-­‐796-­‐2233
twi$er.com/LisaMParkin
plus.google.com/lisamparkin
5224
West
State
Road
46
#151,
Sanford,
FL
32771
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31. Brought
to
you
by
:
*
www.BeASocialClimber.com
Take Your Social Media
to the Next Level...
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