Dextrys is a global software engineering firm and leading Chinese IT services provider with over 2000 staff across multiple development centers in China and partnerships worldwide, offering a full range of software development and IT outsourcing services including application development, product engineering, testing, and localization to help clients accelerate growth and lower costs.
1. IT Service Providing & Outsourcing
Application Development & Maintenance
Full Product Lifecycle Development
“Making China Easy” BPO & ERP Implementation
Localization & Translation
“…Asia, led by China, will be a leading force in the innovations that transform the world in the
21st century…” [Asia and the Elements of Innovation. McKinsey & Company]
Dextrys Proprietary Confidential, 2010
2. Why Consider China?
• Vast Talent Pool
– 700,000 engineering graduates
– 20,000 US educated and experienced PM’s and
engineers returned to China
– Improving command of English language
• World Class Infrastructure
– Roads, airports, power supply, telecommunications,
internet connectivity, Industrial Parks
• Attractive Rates
– Generally 20% less than India, depending on location
and skills
• Market Entry
– China continues to grow 8.7% annually
– Large domestic market for software and services
• The Capacity for Mobilization
- China has been outstanding in its capacity for learning
from experience, radically transforming government
policy, and unleashing a business culture.
• Strong Government Support
4. Dextrys: Who we are
We are a Global Software Engineering firm and leading Chinese IT services providing company
Our value includes: # 3 Among Top 10 ITO, by CFIP
and CSIA, 2010
2000+ Staff: World-class development centers Top R&D Service Provider &
across China - Suzhou, Shanghai, Beijing, Top 10 Consumer Electronics
Guangzhou, Hong Kong, and Dalian and Automotive Vertical
Specific Ranking – Zinnov
Consulting, 2009
Proven Security Standards, Methodologies and
Tools: CMMi Level 5 in 2009 Achieves ISO 27001 Security
Certification – 2009
Unique Working Model - US-based management
Frost & Sullivan 2009
team with deep experience in global delivery Excellence in Chinese IT
Outsourcing Award
International Team - approx. 6% staff are
foreigners from 16 different #1 Bundled Outsourcing
Services in China – Black Book
of Outsourcing 2007 & 2008
Strategic Partnerships & University
Collaborations #2 in list of Top 10 to Watch in
Emerging Asian Markets – GS
2007 & 2008
Ability to recruit and retain the best talent
#3 in list of Top 10 Specialty
Captive Training Centers with 250 seats for Application Development
continuous upgrading of our technical capabilities Providers – GS 2007 & 2008
5. Our “Smart – Shoring” Methodology
Across USA
- 400 FTEs
- Senior US onshore
resources for project
management, architect
and designs, Suzhou (Asian HQ)
Across China Dalian
- over 2000 FTEs
- Product Development Shanghai
- QA/Testing
- ODC Kunshan
- Application Development &
Maintenance Hong Kong
- ITO/BPO Training Centers
- Multiple Language Capabilities ShenZhen
Guangzhou
6. Our Core Capabilities
Our Mission: To partner with clients to help them enhance and accelerate profitable growth
We concentrate on what we do best to allow our clients to concentrate on what they do best
Core Services
Global Project Management
Product Engineering
Application Development
Web/Internet Development
ERP Implementation
Localization and Translation
QA and Testing
Software Development Methodologies
Waterfall, Rational and Agile Methodologies
Organized around Vertical Industry Solution
Banking & Financial Services
High Technology
Manufacturing
Telecommunication
Retail
7. Our Core Capabilities: Product Engineering Services
Capability Goal:
Help ISVs and hardware product companies accelerate growth in revenue, market share and
profitability through reliable, faster, and more cost effective product delivery
Product Engineering Services Product Lifecycle Optimization
Product Architecture Development Teams
Embedded Software Development Product Lifecycle Stage
Release Management
Market Launch Growth / Maturity Stability / Decline
Product Modernization
Product Development
Localization & Translation
Product Managers
Embedded Software
Quality Assurance & Testing Development.
Support & Maintenance
Customers
Product Release Development
Our Product Engineering covers full
Product Modernization and Replatforming
product lifecycle
Localization and Translation
Benefits
Accelerate revenue cycle Quality Assurance and Testing
Deliver product to market faster Product Implementation Support
Increase margins with lower R&D costs
Extend legacy product life and cash flows Quality Assurance Teams
Improve product quality with professional,
dedicated QA team
Gain access and experience with the China
marketplace
8. Our Core Capabilities: Application Services
Capability Goal:
Help clients improve business performance and lower application TCO through high quality application
development, extension and support
Application Services
New Application Design & Development
Applications Services
Application Enhancement
Project Management
Application Maintenance & Support
Enterprise Application Integration
Architectural Services
Web Development
Centers of Excellences Applications
Applications & Mobile Apps
Modernization
Business Domains: Web Development Developments
& Re-platforming
Retail / Consumer
Insurance
Technical Domains Quality Assurance and Testing
Mobile Apps
Flash / Flex HP / AIX / Solaris Linux MVS OS 390 Windows
Benefits
Cost savings over alternatives
Accelerate delivery cycles
Improve application quality with professional, dedicated QA team
US-based front end reduces risk and enhances customer service
9. Our Core Capabilities: QA & Testing
Capability Goal:
Help clients reduce product development and software enhancement costs through robust Software
Quality Assurance (SQA)
QA & Testing Lifecycle
QA &Testing Services Process
Test Planning and Management
External
Unit, Functional and Regression Testing Changes Acceptance Acceptance Review Approval
Test Plan Test Plan of of
Load, Stress and Performance Testing Review
Test Cases Test Cases
Test Automation and Tool Selection Internal
Changes
of
Test Plans Execution
System System of
Capabilities/Value Test Plan Test Plan Test Cases
Approval
Requirements traceability of Bug
Test Plans Fixing
Efficient test case and script design System
Requirements Integration Integration
Specs Test Plan Test Plan
Defect tracking and remediation
Preparation Preparation
processes Test
Plans
of
Test Cases
Validation
Design Unit Unit
Performance benchmarking Document Test Plan Test Plan
Data cleansing Rollout
Benefits
Proven Offshore Testing and QA Experience
Modular and Repeatable QA Methodology
Experience in Offshore Program and Project Management
10. Localization Capabilities
Our unique localization process combines high-quality, human-based language translation with
efficient process automation
Our Localization Services include:
• Software Localization • Internationalization
• Website Localization • Desktop Publishing
• MMOG Localization • Technical Writing
• Localization Testing • Localization Engineering
• Document Translation • Multimedia Localization
Our languages:
We target Chinese, English, Russian, Korean, Japanese, German, Dutch, French and
Spanish language markets
11. Ability to place teams at customer sites worldwide
We leverage our international teams (resources from +16 different countries) to rapidly place
teams at customer sites. Successful examples include:
USA
• Delivery & Project Management locations on East & West Coast
Japan
• Maruwa Management System (+60 people)
• CambridgeSoft Support Service Center
• (+20 resources voice support into Japan)
Singapore
• Eastman Chemical (Singapore)
• SAP Localization project NCS
Europe
• Dassault Systemes
India
• Patni, Datamatics & Quatrro
Korea
• UT-Starcom (Korea), Agile PLM
Project deployment
Philippines
• National Post Project
Australia
• Mincom
12. Unique & Balanced Model
Brian Keane, formerly of Keane Consulting,
CEO a NYSE public billion dollars outsourcing firm
Large US Front End
Established US front end experienced in selling and delivering global projects
US citizens who perform program management, architecture, business analysis, and other key client facing activities
Experience in global delivery reduces risks and enhances project execution by providing greater customer intimacy
and improved communications, which increases buyers’ trust and confidence
Crucial Middle Layer in China
Senior Chinese nationals educated in the US and with 5-10 years of work experience in the US gain valuable
knowledge of Western business
Their Responsibilities Include:
Coaching and mentoring of junior staff
Enhance project delivery
Building client confidence
Improve communication and work-flow
Chinese talent
14. Establishing an Engagement: Selecting the Engagement Model
Engagements tailored to match clients’ outsourcing maturity and
specific project needs
Flexible project staffing both on-
Staff Augmentation
site and offshore
Traditional project-based work,
Projects
both Fixed Price and T&M
Capacity-based teams with
Flexible Capacity ODC
tailored onshore/offshore mgt
Outcomes-based teams yield
SLA-based Outsourcing
greatest level of client control
Seamless Global Delivery
Global Delivery Management
Staff FlexCap Service Level
Projects
Augmentation ODC Based
Outsourcing
Delivered
Value
Seamless Global Delivery
Global Delivery Management
15. Delivery Model
Flexible delivery model customized by client needs and preference
Faster, more reliable project ramp-up and execution
Eliminates communication barriers
Ensures alignment between client, onsite and offshore team members
Provides clear lines of responsibility for issue escalation and resolution
Steering Committee Client Executives Dextrys Executives
Onsite Team
Project Manager
Project Change
Management Management
Functional Technical
Quality Knowledge
Lead(s) Lead(s)
Assurance Management
Communication Collaboration Documentation Process
Protocols Tools Standards Consistency
Offsite Team Technical Lead(s)
Product Engineering Application Services Quality Assurance
Software Engineers Designers/Developers QA/Test Engineers
Global Project Management
16. Security and IP Protection
• Facilities certified for IP and Security protection
by IBM, Nokia, Microsoft, Yamaha, and Procter
& Gamble
Badge / Fingerprint access to facilities
Restricted floor and suite access; 24hr Security guards
Closed Circuit Television Surveillance
Corporate Client Teams physically separated
Customized workstations; no external drives or USB
ports/printers
Source code control system
Modular approach to development - only access code
relevant to the work
• Intellectual Property – Multiple Levels of
Protection
IP Protection for all stakeholders: Client, 3rd Party Licensor &
Self
Multiple Levels of Protection: Physical, Process & Legal
Willing to sign IP Agreements both in the US as well as China
Specific to projects, staff are required to sign
NCA (Non-Compete Agreement) annually
PIIAA (Proprietary Information and Inventions Assignment
Agreement) annually
Project-based NDA, if necessary
17. Disaster Recovery
• Dextrys’ Business Continuity Plan (BCP) leverages
the strengths and capabilities of our multiple sites BCP & Disaster Recovery Response
within China
In the event of a calamity any one of these sites
can operate as a fully independent, stand-alone EVENT OCCURRENCE
facility Initial Damage
Assessment
Disaster Teams Alert
• Dextrys’ BCP plan involves: Outage Severity Decision
Phase 1 Yellow Phase 2 Orange Phase 3 Red
Daily and weekly backup data is stored in the Outage of 4 hrs. or less Outage of 8-24 hrs. Outage exceeding 24 hrs.
form of a mirror copy that is duplicated on Treat Problem
Partial Mobilization of
Teams
Company-wide Full-scale
Mobilization of Teams
computers at alternative sites. Site Recovery Treat Problem
Preliminary Damage
Assessment
Weekly full backup servers. The backups are Site Recovery
being written to dedicated backup drives (RAID
Initiate Enquiry
array) and tapes. Suzhou Dalian
Fix Problem
Offsite storage of backup tapes to two separate Shanghai
bank vaults (odd days are stored in one and
even days in the other.) Designate Command
Center
Periodic 'mock' recovery exercise from our Implement Back-up
Systems
backup tapes.
Client Notification
Leverage the Contingency plan of SIP for work
Recovery Operations
continuation at alternate offices and home
offices in the events of major catastrophes like
pandemics (e.g. Bird Flu, SARS)