This document provides tips and strategies for mastering video marketing. It discusses keyword research, using the right equipment like Canon DSLR cameras, planning shoots, optimizing videos for search engines and social platforms, and analyzing video audience analytics metrics. The document emphasizes passion, relationships, credibility and rights as a photojournalist, and reviewing videos after filming.
2. Howdy
I’m a hack.
I have no business teaching anyone anything about
video marketing but - for some reason I’ve been
blessed with some success online.
So, I’ll not teach. I’ll just show you what works for me.
3. woopra.com - stats from over 150,000 websites
What *Really* Drives Traffic?
4. Keywords
How
Search
Works
(Simplified)
@giovanni http://LiveLoudTexas.com
20. BEFORE
Passion: “I have never had a job I was not passionate
about.” - Kurt Podeszwa (Camp For All)
If you are not passionate about what you’re doing, stop.
I’m serious.
Just stop.
@giovanni
@giovanni http://LiveLoudTexas.com
http://gallucci.net/plus
24. BEFORE
We need to reset: Anyone who says social media is free
doesn’t know squat about running an effective social
media campaign.
@giovanni http://LiveLoudTexas.com
25. BEFORE
FOR EXAMPLE: Building a portfolio (translated: work, write, or
shoot for free sometimes.)
But, DO NOT establish the value for your product/services at $0.00. NEVER
be available for anyone for free when THEY request your time. NEVER.
@giovanni http://LiveLoudTexas.com
26. BEFORE
Easy enough (kind of) if you are doing this for your
own brand. But if you have employees or a vendor
doing this for you, it just stopped being “free”.
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27. Plan, plan,
and plan some
more.
BEFORE
Site review,
scheduling, shot list,
backup equipment,
batteries, know where
your exits are, know
alternate entrances...
@giovanni http://LiveLoudTexas.com
28. Plan, plan,
and plan some
more.
BEFORE
Who,
What,
Where,
When,
Why?
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29. BEFORE
Use those contacts!
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30. BEFORE
Small footprint
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31. BEFORE
The media badge is your key to the city...almost.
@giovanni
@giovanni http://LiveLoudTexas.com
http://gallucci.net/plus
32. BEFORE
Don’t describe yourself as anything other than a professional
photojournalist if you want to be taken seriously.
@giovanni http://LiveLoudTexas.com
33. BEFORE
You’re not a “video blogger” - You’re a photojournalist,
filmmaker, videographer, or cinematographer.
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34. BEFORE
Know your rights.
Know the law/know the TOS on sites you’re working
on.
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36. DURING
First order of business: get the shots you need.
@giovanni http://LiveLoudTexas.com
37. DURING
Know your rights.
Don’t be unnecessarily confrontational, but don’t be a
doormat either. Private security are NOT the POPO.
Have them call the police if you can’t come to
agreement and they attempt to detain you.
NEVER give anyone your camera. NEVER give anyone
your video. But give the POPO “the disk from your
camera” if they ask - Use The Cloud
@giovanni
@giovanni http://LiveLoudTexas.com
http://gallucci.net/plus
38. DURING
Be patient. Be nice.
Be respectful. Be invisible.
@giovanni http://LiveLoudTexas.com
39. DURING
Be creative. Duh, really? Really.
Find the angles that no-one else would.
If you want your video to stand out, you must get shots
no-one else is getting.
@giovanni http://LiveLoudTexas.com
40. DURING
Be present. Be alert.
@giovanni http://LiveLoudTexas.com
41. DURING
Be present. Be alert.
@giovanni http://LiveLoudTexas.com
42. DURING
Remember I said the get the shots you NEED first? Once you
have gotten those AND backed up that video...
Sneak around.
Shoot to get kicked out.
46. Video SEO Tips
Video SEO Ranking Factors
-Title
-Description
-Tags
-Views
-Ratings
-Playlist Additions
-Inbound Links
-Relevance of content
-Flagging/Favorites
-Shares/Embeds
-Onsite Links
-Comments
-Age of VIdeo
-Channel Views
-Subscribers
@giovanni http://LiveLoudTexas.com
49. Video SEO Tools
tube toolbox - don’t use tools to cheat!
use technology to work more efficiently
YouTube TOS Section 4.G:
"You agree not to use or launch any automated
system, including without limitation, "robots,"
"spiders," or "offline readers," that accesses the
Website in a manner that sends more request
messages to the YouTube™ servers in a given
period of time than a human can reasonably
produce in the same period by using a
@giovanni http://LiveLoudTexas.com
50. AFTER
Review.
Crop.
Color correction.
Filters/Effects.
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51. AFTER
META Data - Optimization.
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59. Great. Prove it.
This is where I put my $$
where my mouth is...
@giovanni http://LiveLoudTexas.com
60. Great. Prove it.
What do the results
look like?
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61. What do the results
look like?
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62. Please submit any complaints
to Jason Falls at
Social Media Explorer.
http://socialmediaexplorer.com/
giovanni gallucci
giovanni@LiveLoudTexas.com
469-682-6978
http://LiveLoudTexas.com
http://youtube.com/ggallucci
http://twitter.com/giovanni
@giovanni http://LiveLoudTexas.com