5. get to the of what
attendees think
& give them
a chance to
weigh in!
Start the dialogue about your
brand through crowdsourcing—
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7. Include:
And use a
social media
content
strategy to stay
top-of-mind
Live
product
demos
Unbiased
product
reviews
Real-life
case
studies
& nurture
dissatisfied
customers!
Testimonials
Image credit: infinityconcepts.net
14. “If you can’t tell the difference
Image credit: bustle.com
between which
part’s the idea
and which part’s
the execution of
the idea,
you’re of no
use to me.”
– Peggy Olson
18. What is your brand’s core
differentiator?
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19. What aspects of
your messaging
Image credit: conversationswithhealers.wordpress.com
that differentiator
and position?
20. Image credit: bustle.com
Image credit: blogs.psychcentral.com
Where is the bar set?
Psst…
if the bar is
here, you have
to raise it!
Keep informed
and stay hungry!
What do your competitors’ booths look like?
30. That’s life…one
minute you’re on
top of the world,
the next minute
some secretary’s
running you over
with a lawnmower.
– Joan Harris Image graphis.com