Mad Men is so classic in its industry wisdom that we've collected 7 standout quotes that sum up trade show and event marketing today.

1. 7 Motivating Quotes
that Sum Up
Event Marketing
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2. 1.

3. – Don DraperImage credit: themaude.com

4. Image credit: galleryhip.com
Event Marketing Wisdom:

5. get to the of what
attendees think
& give them
a chance to
weigh in!
Start the dialogue about your
brand through crowdsourcing—
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6. Image credit: bbc.co.uk

7. Include:
And use a
social media
content
strategy to stay
top-of-mind
Live
product
demos
Unbiased
product
reviews
Real-life
case
studies
& nurture
dissatisfied
customers!
Testimonials
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8. 2.

9. – Joan Harris Image credit: portable.tv

10. Image credit: galleryhip.com
Event Marketing Wisdom:

11. on our toes
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12. the needs of
your target
audience &
potential
customers
Proactively anticipate
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13. 3.

14. “If you can’t tell the difference
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between which
part’s the idea
and which part’s
the execution of
the idea,
you’re of no
use to me.”
– Peggy Olson

15. Image credit: galleryhip.com
Event Marketing Wisdom:

16. Understanding the
difference between
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concept & execution
is at the core of an event
marketer’s discipline.

17. Image credit: bustle.com
Creativity &
an idea spark
can only get
you so far…
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You need to
ask more
questions…

18. What is your brand’s core
differentiator?
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19. What aspects of
your messaging
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that differentiator
and position?

20. Image credit: bustle.com
Image credit: blogs.psychcentral.com
Where is the bar set?
Psst…
if the bar is
here, you have
to raise it!
Keep informed
and stay hungry!
What do your competitors’ booths look like?

21. 4.

22. – Don Draper Image credit: madmen.wikia.com
Make it
simple, but
significant.

23. Image credit: galleryhip.com
Event Marketing Wisdom:

24. Your event programs
don’t always have to re-
invent the wheel
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25. Image credit: thestrengthsfoundation.org
And they
don’t need
to be overly
complex!

26. Image credit: ibmsystemsmag.com
You can still
stand out from the crowd
with a simple idea

27. Image credit: ictsd.org
Tap into the interests
and motivations
of your audience

28. Image credit: finelinesupply.com
Think about their
care-abouts…
& how the idea
supports your
brand story

29. 5.

30. That’s life…one
minute you’re on
top of the world,
the next minute
some secretary’s
running you over
with a lawnmower.
– Joan Harris Image graphis.com

31. Image credit: galleryhip.com
Event Marketing Wisdom:

32. From trade
shows to
corporate
summits, event
marketing can
be summed up
in 3 words
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33. Image credit: creativedelivery.net
Expect The
Unexpected

34. Think
ahead for
potential
blind
spots
Missing
booth
elements
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Larger
than
anticipated
crowds
Staffing
issues

35. and always make sure you have
a back-up
plan
…and a Plan C

36. 6.

37. “Our worst
fears lie in
anticipation.”
– Don Draper Image credit: huffingtonpost.com

38. Image credit: galleryhip.com
Event Marketing Wisdom:

39. Image credit: designwebkit.com
Without a doubt, the worst
anxiety event marketers have is
the anticipation leading up to
the event

40. Image credit: gsalam.net
Ensure you have
a strong strategy
where you’re
confident in your
success

41. Image credit: turnlevel.com
but be aware
there will
always be
opportunities
for
improvement

42. Image credit: www.huffingtonpost.co.uk
Although you can take steps to
increase your chances for success,
event marketing
isn’t always an
exact science

43. 7.

44. “I keep going to a lot of places
and ending up
somewhere I’ve
already been.”
– Don DraperImage credit: harrysnotes.com

45. Image credit: galleryhip.com
Event Marketing Wisdom:

46. Event profs strive to avoid the same
old-same old, amplify key messages,
& cut through the clutter
Image credit: larry-phelps.com

47. Use personalization
& make your
experience unique
to each attendee!
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