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7 Motivating Quotes
that Sum Up
Event Marketing
Image credit: businesslogos.com
1.
– Don DraperImage credit: themaude.com
Image credit: galleryhip.com
Event Marketing Wisdom:
get to the of what
attendees think
& give them
a chance to
weigh in!
Start the dialogue about your
brand through crowdsourcing—
Image credit: espressocommunication.com
Image credit: bbc.co.uk
Include:
And use a
social media
content
strategy to stay
top-of-mind
Live
product
demos
Unbiased
product
reviews
Real-life
case
studies
& nurture
dissatisfied
customers!
Testimonials
Image credit: infinityconcepts.net
2.
– Joan Harris Image credit: portable.tv
Image credit: galleryhip.com
Event Marketing Wisdom:
on our toes
Image credit: morguefile.com
the needs of
your target
audience &
potential
customers
Proactively anticipate
Image credit: happyfitcoaching.com
3.
“If you can’t tell the difference
Image credit: bustle.com
between which
part’s the idea
and which part’s
the execution of
the idea,
you’re of no
use to me.”
– Peggy Olson
Image credit: galleryhip.com
Event Marketing Wisdom:
Understanding the
difference between
Image credit: innervoicegroup.net
concept & execution
is at the core of an event
marketer’s discipline.
Image credit: bustle.com
Creativity &
an idea spark
can only get
you so far…
Image credit: katrinbo.com
You need to
ask more
questions…
What is your brand’s core
differentiator?
Image credit: calpolycru.com
What aspects of
your messaging
Image credit: conversationswithhealers.wordpress.com
that differentiator
and position?
Image credit: bustle.com
Image credit: blogs.psychcentral.com
Where is the bar set?
Psst…
if the bar is
here, you have
to raise it!
Keep informed
and stay hungry!
What do your competitors’ booths look like?
4.
– Don Draper Image credit: madmen.wikia.com
Make it
simple, but
significant.
Image credit: galleryhip.com
Event Marketing Wisdom:
Your event programs
don’t always have to re-
invent the wheel
Image credit: delta-associates.com
Image credit: thestrengthsfoundation.org
And they
don’t need
to be overly
complex!
Image credit: ibmsystemsmag.com
You can still
stand out from the crowd
with a simple idea
Image credit: ictsd.org
Tap into the interests
and motivations
of your audience
Image credit: finelinesupply.com
Think about their
care-abouts…
& how the idea
supports your
brand story
5.
That’s life…one
minute you’re on
top of the world,
the next minute
some secretary’s
running you over
with a lawnmower.
– Joan Harris Image graphis.com
Image credit: galleryhip.com
Event Marketing Wisdom:
From trade
shows to
corporate
summits, event
marketing can
be summed up
in 3 words
Image credit: learnenglishpodcast.com
Image credit: creativedelivery.net
Expect The
Unexpected
Think
ahead for
potential
blind
spots
Missing
booth
elements
Image credit: picturescollections.com
Larger
than
anticipated
crowds
Staffing
issues
and always make sure you have
a back-up
plan
…and a Plan C
6.
“Our worst
fears lie in
anticipation.”
– Don Draper Image credit: huffingtonpost.com
Image credit: galleryhip.com
Event Marketing Wisdom:
Image credit: designwebkit.com
Without a doubt, the worst
anxiety event marketers have is
the anticipation leading up to
the event
Image credit: gsalam.net
Ensure you have
a strong strategy
where you’re
confident in your
success
Image credit: turnlevel.com
but be aware
there will
always be
opportunities
for
improvement
Image credit: www.huffingtonpost.co.uk
Although you can take steps to
increase your chances for success,
event marketing
isn’t always an
exact science
7.
“I keep going to a lot of places
and ending up
somewhere I’ve
already been.”
– Don DraperImage credit: harrysnotes.com
Image credit: galleryhip.com
Event Marketing Wisdom:
Event profs strive to avoid the same
old-same old, amplify key messages,
& cut through the clutter
Image credit: larry-phelps.com
Use personalization
& make your
experience unique
to each attendee!
Image credit: morguefile.com

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7 Motivating Mad Men Quotes that Sum Up Event Marketing