Liza Chu

Hong Kong Hong Kong

Senior Public Relations Manager

Advertising / Marketing / PR

• A marketing & communications professional with 12 years solid work experence and proven track records of organizing high profile events targeting the high net worth individuals (HNWI), developing overall marketing and communications strategies, covering advertising, PR and event. • Experienced in managing and controlling marketing expenses/budget. Experienced in regional advertising, media planning and buying, and efficiently use of company resources to achieve synergies. • Well versed in high luxury segment (HLS) with over 5 years China experience