Four keys to increasing customer loyalty.

1. How to
Build
Customer
Loyalty

2. Are you
committed
to building
customer
loyalty?

3. You
should be

4. Most companies can
increase revenues 50%
by increasing customer
loyalty by only 5%

5. Most companies can
increase revenues 50%
by increasing customer
loyalty by only 5%
Really smart guy

6. Most companies can
increase revenues 50%
by increasing customer
loyalty by only 5%
f
Wrote a bunch o
books on loyalty Really smart guy

7. That's great,
but how do I
do it?

8. Here are Four
Steps to Take

9. Step 1

10. Step 1
Build Employee Loyalty
http://ww.flickr.com/photos/dulnan/2890613992/

11. If you don't take
care of your
employees, they
won't take care of
your customers.
Image courtesy http://www.flickr.com/photos/micahb37/4542191478/

12. A study in 2008 showed a direct
correlation between employee loyalty
and customer loyalty.
Source: http://blog.vovici.com/blog/bid/18074/Correlation-between-Employee-Loyalty-Customer-Loyalty

13. Step 2

14. Step 2
Screw Up

15. Not on
purpose
mind you.
http://www.flickr.com/photos/45d/3361213995/

16. But it's
going to
happen
http://www.flickr.com/photos/45d/3361213985/

17. You're not
Superman
http://www.flickr.com/photos/barkbud/4369873324/

18. This is a great
opportunity to

19. This is a great
opportunity to
things right
Make

20. This is a great
opportunity to
things right
Make
Earn Trust

21. This is a great
opportunity to
things right
Make
Earn Trust
Build Loyalty

22. This is a great
opportunity to
things right
Make
Earn Trust
Build Loyalty
But..

23. Think beyond money

24. Think beyond money
Discounts are fine, but a
thoughtful gift separates you
from everyone else.

25. Step 3

26. Step 3
Build a Tribe

27. What people really
want is the ability to
connect to each other,
not to companies.

28. Apple did this flawlessly

29. Apple did this flawlessly
Are you
one of us?

30. Apple did this flawlessly
Are you
one of us?
or one of
them?

31. How can you
build a tribe

32. How can you
build a tribe
well...

33. Do you have an app yet?

34. Do you have an app yet?
You Should.

35. Having a
smartphone
is a status
symbol.

36. Having a
smartphone
is a status
symbol.
It's a great
place to build
your tribe.

37. Nearly 70% of app users view brands
with apps more favorably

38. Step 4

39. Step 4
Have a Loyalty Program

40. Step 4
mv obile
Have a Loyalty Program

41. Step 4
Why Mobile?

42. Remember her?

44. But beyond
building a tribe

45. Mobile Loyalty Programs
allow you to

46. Mobile Loyalty Programs
allow you to
Track Metrics

47. Mobile Loyalty Programs
allow you to
Track Metrics
Communicate

48. Mobile Loyalty Programs
allow you to
Track Metrics
Communicate
Add more offers on the fly

49. Besides...

50. Besides...
How hard are
these to fake?

51. www.BmoreLoyal.com
Want to learn more about
starting a Mobile Loyalty
Program for your business?
www.BmoreLoyal.com
Or
call: 443.345.0020
email: info@bmoreloyal.com
Thanks for watching