This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
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LSA Bootcamp San Francisco: Elements of a Successful Digital Marketing Strategy
1. Building a Successful
Local Digital Marketing
Strategy in San Francisco
Jeff Biesman & Ben Tyson
March 6th, 2016
2. Intro
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Background
Ben Tyson
10 years in digital marketing
Joined Google in 2013 to focus on training
for Strategic Partnerships for Small-Medium
Business/Local Channel.
4. 4
Susana Zialcita
11 years in digital marketing
Joined Google in 2015 to focus on bringing
online advertising to small-to-medium
businesses. Prior to Google, worked at
Disney and received an MBA from UCLA.
Background
Intro
5. 5
Jeff Biesman
22 years of total marketing experience.
Former President & CMO in small business
ecommerce verticals. Joined YP in 2014
as Vice President of Marketing for the local
business channel.
Background
Intro
Susana
The primary agenda today is to introduce ourselves, share a few trends in the local space, and especially how Google and YP fits into these tends.
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Roger Bannister, medical student at Oxford
Mental Model
Susana
Jeff
Jeff
Jeff
Jeff
Jeff
Jeff
Jeff
Updated to high rez pic (SB)
Anybody recognise this image?
[Election of Pope Benedict in 2005]
Added high rez pic (SB)
Fast forward 8 years – the election of pope francis spot the difference ?!
Devices are omnipresent. 3.2 devices per person (up 10% from 2013)
To me, this is one of the single best ways to show how devices are proliferated. Its pretty mind-blowing.
Why did this change…..the little device in our hands. This totally changed everything and we need to talk about it.