This session was presented at the LSA18 event in Chicago, April 30 - May 2, 2018.

1. Style Guide
WAZE LOCAL DECK
go/wazeads-pitch-material
ROB BERNTON, Head of Waze Mid Market, North America
rbernto@waze.com
Putting SMBs on the Map

2. About Waze
World’s largest community-based
navigation app with 100M+ active users
A Google company
Our mission: Outsmarting
traffic, together.
waze.com/business

3. Community
-based
Reporting
Hidden
Visible
Light
Heavy
Standstill
Major
Minor
On Road
On Shoulder
Weather
Speed
Red Light
Fake
50M+ Reports per Month
500k+ Community Volunteers

4. 100M+
Active users
on Waze
PINTEREST SNAPCHATTWITTER WAZE INSTAGRAM FACEBOOK
Average total time spent in the app
(Comscore 2017, per weekly active user)
2:00:00
6:00:00
Waze: One of the
Most Engaging Social Apps
waze.com/business

5. Top 50 Brands
35
October 19, 2017

6. How can we help
advertisers?
waze.com/business

7. The journey has
just begun.
2011
Waze for Brands
Ads for large
enterprise
2016
Waze Local
Beta
Israel
2018
Waze Local
Starter & Plus
2018/2019
Waze Local
Future Roadmap
Dashboard Redesign
Agencies & re-sellers
Partners Program
...and much more!Starter - Self-service
available in 55+ countries
Plus - Active sales
presence in 5 major
markets

8. Introducing Waze Local
Connecting local businesses to drivers
waze.com/business

9. Most Important
Decision Drivers
for SMBs
Track how many people see my ad
Reach people near my business location
Pay based on results
Set up my ad online
Choose my pricing, payment & service level
Talk to someone if I need help
Target different areas & cities
Track who navigates to my location
Optimize based on real-time results
Target drivers specifically
72%
70%
69%
69%
67%
67%
65%
65%
64%
58%
waze.com/business
Source: ResearchNow & Waze (2017). 800+ SMB
respondents who answered important to very important.
Survey “how important the following attributes are
for your business when choosing an advertising solution”.

10. Most Important
Decision Drivers
for SMBs
Track how many people see my ad
Reach people near my business location
Pay based on results
Set up my ad online
Choose my pricing, payment & service level
Talk to someone if I need help
Target different areas & cities
Track who navigates to my location
Optimize based on real-time results
Target drivers specifically
72%
70%
69%
69%
67%
67%
65%
65%
64%
58%
waze.com/business
Source: ResearchNow & Waze (2017). 800+ SMB
respondents who answered important to very important.
Survey “how important the following attributes are
for your business when choosing an advertising solution”.
1
2
3
Simplicity
Tracking Capabilities
Location Awareness &
In-store Traffic

11. Need #1
Location Awareness & In-store Traffic
waze.com/business

12. ADD
SCREENSHOT
HERE
Crop off the bottom of the screen
using the crop tool
Branded Pin
Location awareness of your
nearby store.

13. ADD
SCREENSHOT
HERE
Crop off the bottom of the screen
using the crop tool
Promoted
Search
Get priority ranking among
drivers’ search results.
ADD
SCREENSHOT
HERE
Crop off the bottom of the screen
using the crop tool
FIat of New Fairfield
3 Autumn Ridge Road,
New Fairfield, CT 06812

14. Zero-Speed
Takeover
A digital billboard, reaching
drivers when their attention is
highest.
ADD
SCREENSHOT
HERE
Crop off the bottom of the screen
using the crop tool

15. HOME
Drive There
A Takeover Ad Serves
when a user’s route overlaps with the
radius of a brand location

16. Waze Local bring drivers
to local businesses
In 2017, more than 3.3M drivers visited
local businesses advertising on Waze
in the US - that’s more than 9k a day. 3.3M+drivers
Source: Waze Internal Study (2017) waze.com/business

17. Impact of Waze Local
In the US, SMBs already on the Waze map
saw 20.4% more monthly navigations
when they started advertising
with Waze Local.
Source: On average. Waze Internal Study (H22017) on 1.4K+ US advertisers.
Ads Live
20.4% more
monthly
navigations
waze.com/business

18. Need #2
Simplicity
waze.com/business

19. Two new
offerings
Starter & Plus
from $2 per day
AD FORMATS
SUITABLE FOR (# LOCATIONS)
Promoted Search
Branded Pin
Zero-Speed Takeover
Arrows
TARGETING
Geographic
Time Scheduling
Advanced
ACCOUNT
SETUP
Live Support
SUPPORT
Email
Phone
In-Person
BILLING
Credit Card
Invoice
PRICING MODEL
INVESTMENT PER DAY STARTING AT
1 - 10 1 - 50 50+
Starter Plus
Waze for
Brands
CPM CPM CPM
$2 $100* $850
Waze Local
*3-month commitment

20. Zero-Speed Takeover Branded Pin
3.1X
further
More visibility with
Waze Local Plus
In the U.S., Takeover ads can reach
drivers that are 3.1 times further
from your business vs. a standard
pin on the map.
Source: Waze Internal Study (H22017).
waze.com/business

21. Need #3
Tracking & Reporting
waze.com/business

22. Metrics we
track on Waze
Impressions
Clicks
Navigations
Call & URL
Info Button Clicks
History Navigations*
Save Clicks*
Inbox Impressions*
Inbox Action Clicks*
*Available for Waze Local Plus only

23. Key Take-a-Waze
1. Waze Local raises location awareness and brings drivers to
local businesses. On average, businesses see 20.4% more
monthly navigations.
2. Introducing two new offerings Starter & Plus that meet small
and medium businesses’ needs. Quick and easy.
3. Waze Local gives businesses the ability to track and manage
their ad campaigns in real-time.
waze.com/business

24. The journey has
just begun.
2011
Waze for Brands
Ads for large
enterprise
2016
Waze Local
Beta
Israel
2018
Waze Local
Starter & Plus
2018/2019
Waze Local
Future Roadmap
Dashboard Redesign
Agencies & re-sellers
Partners Program
...and much more!Starter - Self-service
available in 55+ countries
Plus - Active sales
presence in 5 major
markets

25. Head of Waze Mid Market, North America
ROB BERNTON
waze.com/business