SEO strategies to grow your local business. Many local businesses treat SEO like going to the dentist – they know it’s vital to their overall and long-term health, but either don’t know where to start so they avoid it completely or they have a strategy in place and routinely check-in to make sure everything is going as planned. Whichever category you fall into, this deck will show you how to fine-tune your SEO strategy so you see the best results possible. Topics covered: -- Basics of SEO -- Free SEO tools -- SEO strategies to help you rank -- Recent SEO changes -- Analytics to watch

1. How to Win on Google
SEO strategies to grow your local business

2. Webinar Outline
• Basics of SEO
• Free SEO tools
• SEO strategies to help you rank
• Recent SEO changes
• Analytics to watch
• Additional resources
• Q&A

3. The Basics of SEO
A.K.A. Organic, Earned or Natural Marketing

4. DEFINITION
Search Engine Optimization
Search engine optimization is the process of
refining your website so that it will be indexed
and ranked by search engine algorithms

5. RANK HIGHER
Important Factors in SEO
• How the algorithms of search engines work
• What people search for
• The keywords typed into search engines
• Which search engines are preferred by a targeted audience
• Device used by searcher

6. 34x
the amount
“Near Me”
interest searches
have multiplied
51%
of mobile local
searches result in
a store visit
29%
of mobile local
searches made a
purchase in-store
quickly
91%
of users say
search engines
always give them
the info they want
WhyisSEOImportant?

7. Free SEO Tools
For Your Toolkit

8. FIND MISTAKES
LocalVox Free SEO Report
localvox.com/free-seo-report/

9. CONNECT WITH CUSTOMERS
Google My Business
Free ebook download
Click here
• Be found quickly
• Share the correct information
about your business
• Add photos, highlight positive
reviews, give a virtual tour
• Easy to manage
• Includes insights and analytics

10. CHOOSE THE RIGHT KEYWORDS
Google Keyword Planner
adwords.google.com/KeywordPlanner
• Research keywords to see
search volume
• Get historical statistics
• Keyword performance
• List creation and keyword
combinations

11. • Include a focus keyword on each article
• Optimize titles and descriptions
• Create meta-descriptions
• Built-in content analysis
OPTIMIZE CONTENT
SEO Plugins

12. • Understand how users
engage with your content
• Characteristics of your
audience
• Device used to view your
website
• Behavior patterns
TRACK YOUR PROGRESS
Google Analytics

13. Top SEO Strategies
So You Can Rank Faster!

14. • Title tagging
• Meta description creation
• H1 + H2
• Internal linking
STRATEGY #1
On-Site Optimization

15. • Business directories
• Google My Business
• Social media
• Online phone books
STRATEGY #2
Claim Your Profiles

16. STRATEGY #3
Optimize Directories
• Name
• Address
• Local phone number
• Website, email, etc.

17. • Deals or coupons
• Event information
• Photos and videos
• Social media posts
• Store collateral
(menus, specials, etc.)
• Quick tips (recipes, gift
ideas, etc.)
STRATEGY #4
Publish Content Regularly

18. • Network with other
bloggers
• Help a Reporter Out
• Reach out to other
local businesses and
members of the
media
STRATEGY #5
Build Quality Links

19. • Gives you credibility
• Tells search engine
algorithms that you are
an authority figure
• Google indexing
tweets again
STRATEGY #6
Grow Your Social Footprint

20. • Google, Facebook, Yelp
• Encourage your customers
to leave feedback
• Don’t pay for reviews!
STRATEGY #7
Ask for Feedback

21. • Search volume
• Historical stats
• Keyword performance
• Keyword combinations
STRATEGY #8
Use Your Keywords

22. STRATEGY #9
Go Mobile
74%
of mobile users
begin their search
on a search engine
83%
Plan to buy
immediately
93%
go on to purchase

23. SEO Changes
Trends and Insights

24. MORE COMPETITION
3-Pack Local Results Box
New Old

25. TAKE THE TEST
Be Mobile-Friendly
google.com/webmasters/tools/mobile-friendly/

26. SOCIAL
Twitter + Google

27. SECURITY
Secure Encryption

28. Analytics to Monitor
Routinely checking these reports will help you
learn more about your traffic

29. GOOGLE ANALYTICS
SEO Report
Acquisition  All Traffic
See your traffic sources
Behavior  Site
Content  All Pages
See page specific details

30. SPAM
Ghosts
• Referral report traffic
Acquisition  Source/Medium
• Spam pageview reports
Behavior  Site Content  All Pages
• Spam events reports
Behavior  Events  Top Events
Filter out
in Google
Analytics

31. SEE WHERE VISITORS LEAVE
Bounce Rate
Behavior  Site Content
Landing Pages

32. Additional Resources
Still want more? No problem!

33. IT’S ALL FREE!
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EBOOKS
From local SEO to
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specifically for
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NEXT
WEBINAR
Twitter
Date: Sept. 17
Register today!
localvox.com/
resources/webinars/

34. Imagine
a dedicated SEO
marketing team
working for
your business
Our tools, technology
and experts enable you
to take your marketing to
the next level
To learn more, contact us:
gethelp@localvox.com
(844) 654-6169

35. LIMITED TIME OFFER
Special discount offers available
through Sept. 18
Contact us at (844) 654-6169 or gethelp@localvox.com

36. Questions?
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